Research On Sports Value Orientation Under The Condition Of Harmonious Society

The establishment of harmonious society fully embodies the improvement and development of national civilization. The overall increase of people's cultural dynamics further represents it. Values, which is the nucleus of culture, plays an extremely important role in elections of people. The value orientation of sports which is under the certain condition of establishing the harmonious society, is the most important issue for the development of sports at present. It guides the development of both social sports and individual sports. A lot of research on the documents result in that a series study upon the spots values have been made by scholars since the reform and opening, however, it is not systematic and perfect corresponding to the requirements of establishing the harmonious society. Therefore, exploration of sports values under the certain condition becomes an important subject. Basing on the latest academic achievements, this paper studies the value orientation of sports by means of the approaches of literature review, interview, systematic analysis and logical induction are adopted. The main conclusions are drawn as follows:Firstly, Sports value orientation constantly changes with the development of society from the perspective of time. It closely relates to the past and extant sports value. Hence, on one hand the establishment of multi-element sports value needs the seek of resource and inspiration from the traditions; on the other hand, the reasonable elements of western sports value orientation should be borrowed.Secondly, Sports value orientation refers to the join forces of individual requirements and expectations for sports, which represents the general direction of sports development, in a specific period. Once the sports value is established, it has independence relatively and plays a guiding role to the sports development. Thirdly, The current sports value orientation has broken away from the political effect gradually, got out of "organon" and increasingly regressed to the inner requirements of sports, focused on the individual expectation. The idea of "man-oriented sports value orientation" should be kept under the condition of harmonious society.Fourth, Several principles should be insisted in during the process of the reconstruction of sports value orientation, such as the principle of unification of establishment of sports value and durative development of society, the principle of unification of the existing and final value orientation, the principle of unification of social and individual demands.Fifth, The reconstruction of sports value orientation, which is under the condition of harmonious society, includes three aspects, namely, athletic sports value orientation, social sports value orientation and school sports value orientation. The healthy and ordered development of the above three is the important footstone for the establishment sports value orientation in the ideal harmonious society.In the end, What are highly advocated in this paper, namely, the idea of "man-oriented sports value orientation", perfection of sports managerial system and restriction mechanism, entire direction of the sports value orientation establishment, constant communication of sports value orientation between the west and the east and the optimization strategy of sports value orientation reconstruction which is realized by means of making full use of propaganda effect of public media, will promote the formation of multi-element and integrative sports value, optimize the culture circumstance of Chinese sports and impel the healthy development of Chinese sports.