Sports Market Research

Today, with the improvement of the socialist market economic system, further development of the sports industry the impact of sports events in the world and growing, and its role in increasing people's interest and attention sports events of significant value to society lies in the structure of multi-level changes, bringing social and economic benefits. Through analysis of the literature, practice and participation, expert interviews, comparative law and logic and the modern market economics and modern enterprise management, marketing, planning study, logic, philosophy a modern enterprise system, advertising, sports economics, sports management, sports school Sports marketing and other subjects based on the theory of combined in 2005 and 2006 China Open badminton 12th Sports meeting Jiangxi Province and other major sports events in the planning and operation of the market-oriented Experience Sports competitions market study, the purpose of which is to promote market-oriented sports events and provide a theoretical basis and practical foundation.The main contents are : sports market definition, characteristics, the nature and evolution of the background China's sports market and the necessity of facing the problem establish China's sports market and the goal of strategic positioning Construction of the characteristics of China's socialist market economy with market-oriented mode of operation and other sports events.Conclusion : China's socialist market economic system, in order to achieve market-oriented operation of sports events The government's macro-control center must adhere to "The Olympic glory" and the "National Fitness Program In the government's macro-control, sports events and the modern market economy system of modern enterprise management system discipline participate in sports competitions between the market-oriented operation of the main elements of the right checks and balances to ensure property rights, meanwhile, have clearly defined powers and responsibilities. Market competition as a guide to achieve the professional sports business, features, it has the innovation and...