| Along with commercialization the participation sports, the sports industry scale and the market value are more and more prominent, even arranges in some developed countries in ten big professions, achieves1% to the GDP technical progress factor - 3%. in our country sports professional initial period, although the sports broker exists the rationality and the importance already obtained the widespread approval, but contrasts US and so on the developed country sports broker present situation, our country sports broker does not have completely to step onto standardized the path, the broker behavior space also receives the certain limit.The sports broker's health development needs to the law to take the safeguard, the law and the rules and regulations as well as the moral custom take the development sports broker's primary control method. The time may prove that, along with the market mechanism consummation and sports professional, commercialization the degree enhancement, the sports manager quality enhancement, the sports public relation improvement, our country sports broker behavior will certainly the health development. In our country, the social public to the sports broker behavior value approval, the correlation policy laws and regulations system grades all becomes the impetus factor which our country sports broker develops. The sports manager's professional quality and service consciousness is short of into our country sports broker behavior development the restraint condition; But the sports management system, sports industry development dynamics and the depth are insufficient, scientific aspect the and so on system raise mechanism as well asocial environment influence into restricts our country sports manager broker behavior the objective factor.At present in the sports industry and professional the reform initial period, the sports broker behavior main body must have to have the explicit main camp project, must have the structure reasonable talented person troop, but also must have with develops the host camp service consistent capital, as well as the raise good is employed the at morpheme. The sports industry department responsible for the work has the necessity and other industrial departments carries on the cooperation, gradually learns the cooperation to develop each kind of broker service, through the many kinds of forms positive effective propaganda, causes the entire society from fuzzily arrives to the sports manager and its the broker behavior understanding clearly, from abstracts to is concrete. our country sports manager and between government's function and the market system construction relations should the coordinated development. Is clear about respective responsibility, some should the social affair which undertakes by the sports manager turn over for the sports manager manages. The solution sports manager quantity few, the type few, the structure of talent is unreasonable, the job holders quality comparison bottom normal condition, vigorously develops the enterprise company to make the manager. Enterprise's financing structure is, it which forms along with the modern enterprise system appearance must prompt is the enterprise under the specific environment the capital origin, the capital obtains the way as well as the capital formation structure. The sports broker company has the high growth special enterprise, said to the club high level superintendent, how they most major difficulty does obtain the fund. Finances the structure research to the sports broker company, is advantageous to impels our country sports industry and the correlation industry development, has the important theory significance and the practical significance. The market host essential academic society comes using the sports manager for oneself to serve, the share social division of labor brings advantage.This article main research technique: The present paper in the writing process mainly is using the literature material law, the expert interview law, the logical analytic method and so on several methods assistances carries on; Simultaneously also the information which using media collection and our country sports broker and so on the network is connected, expands the field of vision and the development mentality, has provided some advantageous materials for the entire paper writing.This article main research content: 1st, our country thought culture system to develops the sports broker's influence; 2nd, the sports broker company finances; 3rd, our country present sports manager raises the question which the aspect exists.Main conclusion: 1st, first must process the good sports broker culture and our country tradition thought culture relations, wants the reasonable maintenance public interest and the use media propaganda and the education method, urges the sports public relation harmonious development; 2nd, sports broker company and bank existence common interest, but the benefit obtains also has the very big risk, therefore the sports broker company must establish the good financing channel, attention and bank establishment good information communication channel and good trust relations; 3rd, the reasonable structure of talent is promotes the important method which our country sports broker enterprise develops, the improvement sports manager's raise way and the education method is a sports manager health growth and the development important condition, the universities trains the sports manager to be advantageous to our country sports manager over all quality enhancement, thus leads our country sports broker enterprise the development.
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