Research To The Management Pattern Of Chinese Professional Basketball Club In Transitional Period

Through implementing the professionalism, the industrial production and the marketability reform of the basketball from 1995 in China , our country's basketball movement level has made the considerable progress and the enhancement. Along with the basketball professionalism reform unceasingly thorough, the establishment and develops gradually of the professional basketball club become the intrinsic power to impel our country basketball movement development. However, through the unceasing research investigation, the author finds that our country Professional Basketball Club management cannot step onto the benign track so that our country Professional Basketball Club development is slow.Through research to existing management pattern of the Chinese Professional Basketball Club and management pattern of the NBA professional basketball club and profit pattern of the European and American Model Professional Soccer Club, simultaneously through contrasting our country's professional basketball club with the NBA professional basketball club's internal and external relation, the author attempts to find our country management pattern which adapts the Chinese Professional Basketball Club in the social politics and the economic system which are having the profound transformation stage, and thus found profit pattern which adapts the Chinese Professional Basketball Club. Finally, they advances development of Chinese Professional Basketball Club and the Chinese basketball professionalism reform, promotes development of the Chinese basketball movement.Through research, the author discovers existence main question in current management pattern of our country Professional Basketball Club:(1) Majority of Professional Basketball Club in China are not the true independent movement legal person entity, only 33% basketball club belong to the independent legal person entity in 19 male professional clubs.(2)The operation organization of the club is not perfect, the high specialized level management and operation talented person are of lack.(3)Because the majority clubs do not have the independent property right or control absolutely the stockholder's rights of the main floor facility, which not only has affected management and the development of the club seriously, but also makes the player and fan to create flaw in emotion ownership;(4) The market management scope of our country Professional Basketball Club is small, the sale channel is unitary, and the management idea is backward;(5)Looked from the cost of operation angle, our country Professional Basketball Club raises on the cost of operation in the reservist, which creates many more burdens to the club which manages originally be hard toes start;(6)Because the club management benefit is bad, creates the majority of club with debt and the funds are serious insufficient, thus causes that the player cannot obtain the enhancement in the training condition and the treatment, and causes the competition level to be cut down, which can't attract the fan to the hall;According to the existence question, this article proposes some suggestions as follow:(1)As soon as possible construct the health professional basketball club which operates independently, assumes responsibility for own profits and losses;(2)Further consummates the club the operation organization, enables each functional departments of the club to play own fully role. Through invitating the high level specialized management and operation talented person, carries specialized training on each functional department's staff, thus makes the management and the sale of the club more specialized, finally the club steps onto the benign gradually management track;(3)It should be construct the ball hall which has the independent property right or controls the stockholder's rights absolutely, make the market development of the hall to be good, and complete the sale of the team periphery product;(4)The club should adopt kinds of methods and promotion methods of ball ticket;(5) The club should construct two armature teams altogether with the university, and train the young member;(6) The club should persists the compensated transfer in the television broadcasting right aspect.