Diagnosis On The Commercial Body-building Club In Changsha

The body-building club is one kind of new sports organization form , is an sign of a area , a city, even a national economic development and social progress , it is also a report of advanced culture. Carries out studying on current situation of Changsha City manage body-building club have importance in satisfying science body-building, pushing forward Changsha City sports development , perfecting body-building sports market system. The thesis adopts methods of questionnaire investigation, expert interview and so on. Submit relevant countermeasures and suggestions by analyzing current situation and the existence problem that in the development of Changsha City manage body-building club, hoping provide drawing lessons for the development of a Changsha City body-building club. Study result display:First, the medium-sized commercial body-building clubs in Changsha is primary, directional distribution is comparatively rational, the primary managing forms in clubs are membership systems, operational performance of commercial body-building club is common fairly good,Second, the body-building coaches of commercial body-building clubs in Changsha give lectures way is various, their rewards are relatively lower, and they improve their abilities mainly by self-learning.Third, The consumption pattern of consumers of Changsha City commercial body-building clubs is commonly member form, Consumer's consumption motivation is various, constrain the consumption factors are complex.Fourth, problems of the commercial body-building clubs in Changsha include: Management system is chaos, Law and regulation superintends system is scant, the qualities of the sports management professional personnel are low, the scientific content of healthy body instruction is low, and consumption consciousness is not strong, etc.Fifth, In order to develop the body-building club in Changsha City, direct towards the problems, we should adopt the countermeasures such as strengthen the law construction and industry supervision, improve the serving structure, carry out chain operation, reinforce the teams of club, enlarge propagating dynamics managing , etc.