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On Current Situations And Development Of The Commercial Tennis Clubs In Wuhan

Posted on:2010-05-30Degree:MasterType:Thesis
Country:ChinaCandidate:H P LiFull Text:PDF
GTID:2167360275988443Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
The sport cause is honored as the sunlight enterprise in the 21st century,explores the sports items class management and operation strategy positively,not can only guide more people to put into sport cause's construction,can promote this project health development,the reliable various sports items's mass base,widely improves the national quality.The tennis is the collection fitness,the entertainment,the resistance is a body's movement project.It both has easy to popularize,to be advantageous for the development the characteristic,and has the fitness,the healthy heart's movement value;Will participate in all-people body-building,the enhancement physique regarding the people,realizing the lifelong physical culture to play the important promotion effect.But the middle class crowd,spends buys the health the crowd as well as the mold exquisite build crowd is the main body which the tennis market expends,constituted the tennis marketability main army.This article uses the literature material law,the questionnaire survey procedure,to observe methods on the spot and so on interview,through carries on the analysis to the Wuhan Managerial Tennis Club's development present situation and the existence subject matter, proposed that the related countermeasure suggested that provides for the Wuhan Managerial Tennis Club's development uses for reference.The findings showed:The Wuhan Managerial Tennis Club mainly distributes in Wuhan's business district,in the inhabited area and the large-scale unit also has the certain amount managerial tennis club,the entire distribution is more reasonable,is in the business district the managerial club to be more than is in the inhabited area and the unit.In the management formally,makes by the member primarily,adopts the nimble diverse modes of business operation,caters to consumer's expense psychology and the consumption habit,satisfies the different consumer's consumer demand.In the Wuhan Managerial Tennis Club management and operation exists the question mainly includes:Government policy support dynamics is insufficient;The trade activity lacks; The location use factor is low;Tennis fitness expense consciousness is not strong;The price locates unreasonable;The professional lacks;Transient from the countryside initiation tennis market order confusion and so on.
Keywords/Search Tags:Tennis club, commercial, current situation, problem, countermeasure
PDF Full Text Request
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