Shaoyang City Fitness Club Current Situation And Countermeasures

In 21th century,sports industry began to flourish,fitness and leisure and sports activities gradually become the first choice to promote people's health,fitness and entertainment market becomes more and more prosperous.Fitness health club is bound to be an important part of a great development. In recent years,the health clubs in Shaoyang city has been a certain degree of development,it will promote the development of sports industry,and improve the fitness sports market system of Shaoyang city if we study the status quo of shaoyang's health clubs.The thesis adopts methods of questionnaire investigation,expert interview and so on. Submit relevant countermeasures and suggestions by analyzing current situation and the existence problem that in the development of shaoyang City 's body-building clubs,hoping provide drawing lessons for the development of a shaoyang City body-building clubs. Study results display: First,the medium-sized and small commercial body-building clubs in shaoyang is primary,the primary managing forms in clubs are membership systems,operational performance of commercial body-building club is not fairly good.Second,the body-building coaches of commercial body-building clubs in shaoyang are most part-time,their rewards are relatively lower,and they improve their abilities mainly by self-learning.Third,The consumption pattern of consumers of shaoyang City commercial body-building clubs is commonly member form,consumer's consumption motivation is various,constrain the consumption factors are complex.Fourth,problems of the commercial body-building clubs in shaoyang include: Management system is chaos,Law and regulation superintends system is scant,the qualities of the sports management professional personnel are low,the scientific content of healthy body instruction is low,and consumption consciousness is not strong,etc.Fifth,in order to develop the body-building clubs in shaoyang City,direct towards the problems,we should adopt the countermeasures such as strengthen the law construction and industry supervision,improve the serving structure,carry out chain operation, reinforce the teams of club,enlarge propagating dynamics managing,etc.