The Research On The Development Of The Wuhu's Business Body-building Club

With China's quick economic development and the socialist market economic pattern adjustment, China's sports system has appear profound changes, especially in the "National Health Plan Development Outline," "Sports Industry Development Program" and other policy guidelines, is playing an active role in sports industry in China. For the past few years, sports toward society, industrialization, sports clubs have the rapid development in China, including commercial fitness club with its own number and range of a participation in the development of the market lead role in the sports industry. In spite of the late start Fitness club business develop from nothing in China, has gradually formed a certain scope, showing that the broad market prospects. but the overall scale and effectiveness is still in early development of the immature stages, and its unique economic features and physical fitness development of the market potential is far from being developed. Accelerate the training and development of commercial fitness market, the development of sports industry is one important way, on the one hand it can meet the residents at different levels of physical fitness and recreation , on the other hand it can get some economic benefits. Luocui Yu and Tie Li pointed out that "fitness marketing should meet the needs of fitness customers, the main purpose of health club marketing is to obtain profits. According to the National Bureau of Statistics, aged 18 to 50 years old 400 million consumption those needs, and sports-related services and products, so China has become the world's largest sports fitness and leisure markets"[1] and is to the benefit of industrial restructuring. With the economic and social development, fitness sports consumption will be an important part of Residents living consumption, and the development of commercial fitness club commercial prospects.How to nurture and develop the fitness market in China; Based on the fitness industry of service strategy, management and related professional quality of employees and other lessons learned in these areas, related to the business of commercial fitness market and the common future of the fitness industry. By WuHu City on the Current Status of commercial fitness clubs, According to the survey result. that propose questions and relative measures and provide reference for promoting the commercial fitness club of deepen reform to provide theoretical basis for the commercial fitness club in WuHu City, provide experience for reference For commercial fitness club related departments about the decision.In this paper, which WuHu City commercial fitness club business status for the study, by the use of literature, questionnaire, survey visits, mathematical statistics and theory analysis and other research methods, trying to find some rules and features1.The results showed:1.Wuhu City commercial fitness club consumers to the high proportion of women, accounting for 54.07% of the total; terms of age, It's 36.57% which participate in fitness exercises in the young, a larger proportion; from professional point of view, private or private enterprises, majority of 40.68% and other institutions.2.Wuhu City commercial fitness club consumers' income most is 2000-3000 yuan per month; account for 38.52% in the degree, college degree a strong consumer fitness concept has the ability to engage in consumption. Health, weight loss, body shaping, relax, character, fitness training is their main purpose. Convenience of the family and the club, professional coaches, staff attitude and a wealth of fitness activities, the atmosphere within the workplace, personal interests is the main factor for Influencing their participation in health club.3.Ten of WuHu City commercial fitness club managers have graduated from professional sports, while It haven't learning business management related professions, but management and professional sports integrated talent shortage. At the same time, WuHu commercial fitness club coaches is based on youth and higher education, College ratio is about 63.64%, but professional quality remain to be further strengthened. The Coach of the competition for employment that is required is regular and a mere formality, while commercial fitness clubs, as nutritionists and masseurs shortage of talent.4.WuHu City commercial fitness club consumer products, high service expectations of the rehabilitation massage therapy 6.3%, catering 5.6%, nutrition science configuration 33.08%, is to attract them and they want equipped. Card, membership card is mainly for many years 24.54%, the annual card 39.78%, six cards 7.81%, four quarter cards 9.29%, membership cards in a single, can not meet the various needs.5.Wuhu City commercial fitness club management the overall situation is not optimistic, mainly in: commercial business philosophy club is still not perfect, too much emphasis on profit maximization, ignoring the interests of the masses of fitness; funding is not stable enough, can not fully guarantee the smooth operation of the club.6.To further improve the management of commercial health club recommendations: optimize fitness club project settings to create multiple products and services; to step up publicity efforts, attention to publicity, and actively guide the public to the sports consumer behavior; enhance physical market management at macro-management functions; institutions with academic groups to enhance the professional image of the club; clear marketing objectives, product positioning and reasonable.