Research On The Present Situation And Strategies Of University Students' Sports Consumption In Wuhan City

With our country's socialist market economic system established, the level of social productive forces development, people's living standards have been greatly raised, The people also are increasing various aspects demand to the sports, Sports consumption as people pursue the enjoyment and development stage of a consumer with the improvement of living standards of our people gradually become Sources part of the fee. college Students, as a special consumer group, study their sports consumption on the national sports consumption and the development of the sports industry is of theoretical and practical significance.Based on documentation, questionnaire surveys, expert interviews, mathematical statistics and logical analysis to college students in Wuhan City Sports Consumer groups have done a more comprehensive analysis, These mainly include : Students leisure time survey, the main sports venues, sports consumption for the main motive Sports level of consumption, the consumption structure of sports, sports consumption quality evaluation, sports consumption impact analysis, sports consumer market forecast Students of this group sports consumption survey and analysis of relevant countermeasures, for college sports and college sports market and provide useful role .Through investigation and come up with the following preliminary conclusions.1. College students in Wuhan City, most of them had the sports consumer behavior, the main motive of their sports consumption is fitness requirements and entertainment, It is compatible with the main function of the sports and consumption of most sports in favor of the attitude that sports is a valuable consumer.2. Wuhan college students Sports overall consumption level is not high, the consumption structure in kind Consumer-based, participatory smaller proportion of consumption.3. college Sports constraints in the cnsumption factor, the lack of venues and their own economic conditions as a major factor constraining.4. Base on study, Wuhan University Sports Consumption in the corresponding development of countermeasures, Students mainly from their own factors and external factors analysis Students hope to create a good sports consumption habits and college sports marketing and sports development work of reference given role.5 some advice on sports consumption.