Research On Sports Consumption Characteristic And Countermeasure Of Residents In Wuhan

Sports consumption is a strong expression of the behavior of sports needs,is one of the important ways to meet and achieve the needs of people,Is the basis of the development of sports industry.In the background of,National fitness and health China rose to the national strategy,the development of sports industry to promote sports consumption has become a hot topic of concern to all sectors of society.Wuhan City is a national central city,sports industry contact point city,its unique geographical location and cultural advantages makes the development of its sports industry in the region and the central cities have a special drive and radiation effects.In this context,it is of great significance to study the sports consumption characteristics of residents in Wuhan,to explore the law of sports consumption development of Wuhan residents,to promote the development of sports industry in Wuhan,to promote the development of national fitness in Wuhan and to promote healthy Chinese construction.Taking the sports consumption of 17 urban residents in Wuhan as the research object,using research methods including the literature,questionnaire survey,mathematical statistics,comparative analysis,this paper finds out that: the sports consumption of residents in Wuhan is increasing year by year,and the per capita sports consumption is slightly higher than the national average;the sports consumption level of male residents in Wuhan is higher than that of female;the mainly sports consumers are the young and middle ones,mainly concentrated in the civil service,science and education staff and other professional,the highly educated ones;the sports consumption structure of Wuhan residents is Physical consumption-based,sports service products less consumption,sports consumption structure is unreasonable,which is unreasonable.On this basis,combined with the actual situation in Wuhan,put forward the relevant countermeasures: increase sports promotion efforts to enhance the sports experience,change the concept of sports consumption;rich the varieties of sports products,increase the effective supply to meet the diverse needs of sports;reform the relevant areas,improve the regulatory system to ensure the stability of sports consumption;establish the database,grasp the consumption trend to provide reasonable sports consumption decision basis;use of high-tech achievements to broaden the consumption channels,to achieve the convenience of sports consumption...