Management And Development Trend Of Wu Lin Feng

Wu Lin Feng,which aims at disseminating martial arts culture, is one of the essential programs of He Nan television station. Since it formally opened in the satellite channel of the He Nan television station on January 3, 2004, the audience rating for this program has already jumped quickly to the second highest rank among the programs of the He Nan television station. Wu Lin Feng makes a good use of the resources advantage in the region, which takes"disseminating national culture and expanding Chinese martial arts" as an aim and the manegement principle is"the thing I have when others don't; the thing others have I will make it special; the thing others make it special I will create new". The essence of this program is: taking fighting a shot game as a main line, integrating certain vogue and amusement factors and forming a good example in successfully combining Chinese traditional culture with modern culture. In order to improve the quality of this program and satisfy the audience's diverse need, this program insists on continuous innovation on the aspect of diversifying and advertising. It not only takes a great effect on inheritting, developing and expanding Chinese martial arts, but also brings a certain economic effect for Henan television station; in addition, it also arouses the development of martial arts industry since it opened three years ago.Due to the immaturity of the program of Wu Lin Feng, it is necessary to do some research on it. By applying such research methods as documentary data method, observing method on the spot, interviewing expert method, Mathematical Statistics method in this text and so on, the author of the present paper will retrospect the developing process of this program, analyze the management strategies and the value of the programe, investigate the current difficulties in making the program, furthermore, the author of this thesis will predict the development trend and put forward several suggestions on the development of this program.The writer proposes that the present paper will not only help people have better understandings of Wu Lin Feng and Chinese martial arts, but also offer some theoretical references for Wu Lin Feng's sustainable development. Moreover, it will definitely provide some valuable experience for other television stations as well as some new programs.