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Changchun Sports Industry Development Present Situation And Management Strategy Research

Posted on:2008-02-06Degree:MasterType:Thesis
Country:ChinaCandidate:M L CongFull Text:PDF
GTID:2167360215953722Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Along with the China economic society development, the sports socialization and the industry expansion speeds up day by day. In the Chinese economy developed area, as a result of the quality of life and the life style change, the national to the sports expense demand enhancement tendency also day by day protrude., the sports participation, the material object and watching and so on the expense idea enhancement, has developed the sports industry development. Changchun is Jilin Province's provincial capital, is the entire province politics, the economical, the cultural center. National city GDP places 25 in 2006, is 193.4 billion Yuan, compares in 2005 to grow 13.1%, arranges after Zhengzhou, in front of Quanzhou. Changchun economy in national place medium, but the sports industry development very is also backward.This article take "Changchun Sports Industry Development Present situation And Management Strategy Research" as the topic, the utilization many kinds of research technique, to the sports industry theory question, the our country economy developed area and the developed country sports industry development condition as well as the Changchun sports industry structure, the development present situation, the existence question and the management strategy and so on several aspects carries on the elaboration.First, the author carries on the summary on at present about the sports industry concept several major points, and elaborated own viewpoint, namely the sports industry does not like industry and agriculture product such solely, it produces the product extremely widespread and is complex, has its own industrial characteristic and the product characteristic. It is an industrial group, this industrial group is not the sole some profession, but is a collection sports product production manufacturing industry, the sporting goods sale industry, the sports facility industry and sports service industry is a body comprehensive emerging industry; After that carries on the elaboration to the our country economy developed area and the developed country sports industry present situation; When research industrial structure adjustment and economical development relations, the author favors to the industry is in the national economy take the social division of labor as the foundation similar enterprise's set view. Extends from this concept, the industrial structure is take the industrial classification as in the foundation national economy between various industrial constitution and its the associative relation. Looked from the archery target aspect that, The industrial structure is the research along with the economical development industrial structure change and the dominant position industrial department's evolution rule. The specific aspect looked between that, the industrial structure is studies various industries to deliver the proportion relations and between various industrial investment essential factor proportion relations. Then induces the Changchun sports industrial structure development three stages: The seed stage (leaves the 80's to the 90's), forms the stage (in 1992 -1997 year), the development phase (in 1997 until now). The different stage, the sports industry has the different structure characteristic. After elaborated the present Changchun sports industry structure and the system of ownership unique feature, briefed the Changchun sports industry present situation:1. sport cards monopolize boil the head, is the Changchun sports industry prop;2. healthy bodies entertainment industry development is rapid;3. The sports athletics performance industry development potential is huge;4. The sporting goods sale industry grows with steady steps. Through with the our country developed area and the developed country sports industry development present situation contrast analysis, discovers the Changchun sports industry the question which exists in the development:1. Sports industry overall scale small, accounts for the proportion in the economy to be smaller; 2. The sporting goods manufacturing industry not yet forms the scale, the productivity is low;3. Sports product structure sole, the market share is low;4. The development use sports intangible asset is insufficient, the related industrial ON potential not yet obtains the full display;5. commercialized the operation level is not high, the economic efficiency is not good;6. Sports industry investment insufficiency.In view of the existence question, unifies the Changchun region economy the actual condition, proposed reasonable suits the Changchun sports industry development the management strategy:1. Establishes the perfect sports industry laws and regulations system, gradually establishes the effective regulative mechanism.2. The full understanding sports industry special function, enlarges the policy support dynamics.3. The development throws, the financing channel, encourages the folk and the foreign capital involvement sports industry.4. The raise sports industry management talented person, raises the sports industry management level.5. Positively develops the snow and ice traveling resources and the movement project main body industry.6. Speeds up the sports single item movement association industry development, the cultivation sports industry market management main body expansion sports association right to independence, speeds up the sports single item movement association industry development.7. The cultivation and the development sports train the market.This article to the Changchun sports industry development formulation management strategy, is for the purpose of for the Changchun sports industry harmonious fast development providing the theory basis, for provides the reference for the Changchun administrative department's decision-making.
Keywords/Search Tags:Development
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