The Cognition And Attitude Of The College Students Towards Korean TV Drama

From the end of last century, the popular culture from the South Korea spread abroad rabidly through Asian region. We call it"Korean Wave", which forms a particular cultural landscape. Especially, the TV Drama from Korea is extremely popular in China, including Taiwan and Hong Kong. The commodities which showed in the drama, the lifestyle which be represented in it, influence many audience, especially the young people.This research investigates some college students, who often watch TV Drama from Korea, attempt to find out the reason why the young people like it. And what the young people needs in nowadays.The result of this survey indicates that, the fans of the drama have a positive attitude towards the future and the affection of"Korean wave"; The motivations which affect the audience's action are: escaping from the reality, taking out of emotion, and keeping consistent with others. But it does not satisfy the college students completely. Young people's attention shifts very quickly .They always attracted by new things and new thoughts. That's why it attracts them currently and would be discarded in the future.