Requirement & Strategy Research Of Providing Pubic-Telephone-Call-Facility Service In Universities In Beijing

Since the beginning of the 1980s, in China, public telephone call service has had a rapid progress. Along with developing of the telecom industry, recently, which is stricked by mobile phone. Still, public telephone call service has occurred big market share currently, and some special area such as campus and countryside with big potential. Business providers are focusing on the area as an important profit point since Its enormous cose of basic construction and features of public telephone call service, hence they need to study its room of development, and search requirement and strategy.Recently, on one hand 80% of the senior middle school students has the opportunity to access the college who are benefit from the college's scale-up of enroll policy, on the other hand by means of the consuming ability rising up of the college students, "student consuming market" is becoming a hot word which can be seen in anywhere. The potential consuming ability is very strong in the eyes of business man. Public telephone call service has advantages of cheap, one way charge,multiply user in campus, which is first choice of most students.In this paper, campus is selected as a special area to study, we are trying to analyzing the needs of the Public-telephone-call-facility in colleges in Beijing area then provide some suggestion that how a telecom service provider can make a progress on Public-telephone-call-facility in colleges by market questionnaire investigation and research of those colleges.In this paper,we study the current market status of domestic and oversea,market research and analize correlative theory and method, basic principle of questionnaire,defined of search and analyzing, we design the questionnaire and perform the search in campus to get first hand data,and analyse the date effectively, get correlative conclusion.