The Image Development Of Chinese Professional Football Athlete Study

In 1994, the original national sports commission carried on reform of drastic to Chinese football, this reform is the inevitable outcome that merchandise production and market economy develop, it symbolizes Chinese football to walk ascend take market economy as the occupation of corpus to turn road..Football that the market turn has to surround market regulation management and manage an own industry, but greatly for depend on nation and government for long time to wrap Chinese football of big Lan to say, player with what image get into a market is the problem that football follows a market to face and need to be resolve first.Because the player's image whether health, whether win public fancy and approve, will relate to football industry of prosperity or not, relate to the whole development step of inside country football.Currently, the image problem of Chinese professional player has already become an a little bit hot phenomenon of social concern.However, we have discovered through investigate, the satisfaction of public to professional player has already consumedly lowered.Chinese professional football athlete comes up to say from a certain degree at the image in the public heart that have already fallen into the lowest valley of history.In this kind of case, how remould the professional player's healthy image, guide a Chinese football alignment health, positive development road, re- find back"person spirit" for lose come seem to be still for the importance.The excellent football athlete is the soul of club, the effect is huge in the aspects of promoting honor of club, attraction audience, exaltation gross receipt of a film and product mouth etc.The image which passes some excellent players to the our country carries on a development, develop their many ball stars of fancy in Chengkong Universities, as to it's his player's image dynasty healthy of direction the development doubtless has to certainly promote a function, can promote thus Chinese football be real to head for healthy road.This thesis uses the methods of document information,paper investigation etc., taking the image of excellent professional football athlete in China as a research object, aim at according to currently our country the present condition of image of the excellent occupation player, analysis our country excellent occupation player's image develop existent key problem and learn from the sociology, economics, psychology, marketing etc. angle to our country excellent professional player image development of the concept, meaning, path and strategy etc. carried on thorough of analytical research to put forward homologous ories basis for perfect our country the image of occupation football athlete develop of the research system.Main conclusion is as follows:1 The image development of one Chinese professional football athlete is a very meaningful engineering, it has great significance in the aspects of raising the seat rate of football match , the development of player's business value, exaltation of the player's comprehensive character and improvement of social values' etc.2 The social image, social status of professional football athlete of the our country has already greatly worsed than before currently and people's satisfaction to the professional player has already consumedly lowered.The image development of the our country professional player work is still placed in a beginning stage, already doesn't went with developing day by day of the football market.This mainly is because football still coulded not know the meaning of image development from the operator, the athletics broker of China and the development of the agent organization still very Zhi empress and the club, company's house...etc. organize to carry on zeal not high etc. factor of the image development to result in to the athlete.The image development of football athlete of the our country occupation work has already seemed to be of the utmost urgency.3 Image developments are an engineerings of long-term system and involve the player's every aspect .The foundation full general that the organizer should program over a long period of time player good image of three kinds of basic constitute main factor to carry on well balanced to mold, can't treat with partiality.4 Not every player to suit an image development, the player has to also have the condition that the certain in keeping with image develop.5 The professional player be a public person, is the focus of medium concern, have a little bit immodesty, will suffer an image crisis, make the good image that the bitter pain is bitter to build up ruin in once.The player should strengthen the consciousness of processing crisis.6 Main path and strategy of image developments include:1)raise tournament level completely, fight for filed of play of ascend good express 2)correct processing two kinds of public relationses about fan and medium 3)raise inside character, enhance ego image 4)lay down correspond measures to restrain personal behavior 5)actively attends social public-spirited cause...