Network Public Opinion's Influence To Social Motion

This study takes analysis mathed ,makes case study of "Xu Benyu the event" from communication and sociology theory viewpoint, analysize the influence of net public opinion to social motion. The base is that net public opinion has influcnced more and more deeply people's knowledge, manner and action.As net public opinion object, the card "Two villages elementary schools and a teacher" published in the horizon community reappeared the bad natural environment in the area where Xu was teaching by on-the-spot report literature form, and expressed his unsatisfaction to the "social world" in some way, distinctively expressed his commends of XuBenyu, for his back coupling to moving by action, causing the people themselves to interrogate and tortureto individual inner world, demonstrating the audience and calling to rationgai social motion. This text characteristic strongly made public opinion main body(net citizen) espress extremely rare warm degree, express their manner, faith and motion actively, freely and equaly on intemet, which is a really public area. The end is the quick forming of net public opinion.As the resource of information, the "Lake Nanhu scholars" was not only satisfacted to "manufacture" some network public opinion, but to speak something, make someone know and care, think and act. The "Lake Nanhu scholars" is strongly "expertness" and "trustworthiness", is the main factor of making net public opinion main body action. For the speciality of role, the "Lake Nanhu scholars" became the leader of opinion in the public opinions.He communicates freely and equaly on internet, "discourse" with net public opinion main body, and satisfies their "validity" in language, so, he makes the role of "opinion leader" successfully, tells us the reasonability of taking social motion. This way of communication makes true people's inner interaction, social motion'sreasonability alse bocomes true. there social motion has all kinds of performance, such as economical, politics; culture and social. So, net public opinions's influence effect and meaning to social motion is worth thinking. We need take attention to transformate "objective world", and need care it's touching to nowadays "social world" and making people deep self- introspection more.