There Searching Contrast Of The Sports Broker Institution Between China And USA

With the approach of Beijing Olympic games, we look back the sports developing history of china and find that we had made great progress in the athletics, but not in the sports enterprise, which represents the countries'sports levels. The reason leading our sports enterprise backward is our economy reformation speeds up, but the reformation on sports and our institutions fall behind. The medium is an important part of the sports enterprise, and the broker system deponds on the sports institution. So we eagerly need to improve the institution and make it support the sports development greatly. However, USA, as one of the most advanced countries in the sports enterprise, its broker institution have developed for a centry and improved comparatively.This article says that the sports broker institution is composed of 7 aspects, i.e. the concept definition, the emergence and the development, the category and the function, the sports enterprise circumstances, the management system, the operation mode and the cultivation system. Through the comparison between China and USA, coming up with the conclusion: American sports broker institution started 60 years earlier than ours, and category variously. The function of American institution can make brokers play a vital role and improve the sports enterprise, as well as prospering the market. However, our institution function is not obvious, brokers can only play a limited role on few items. In view of the market economy system fully and the sports enterprise circumstances greatly in USA, leading that the market directs the sports, and making the brokers play roles and developing smoothly. China is still the first stage of the socialism market economy, the stage of transformation from the planned economy to the market economy, not as USA is. It limits the brokers can not play their function freely.Through over 100-year's development, American sports broker institution had met all requirments of the sports enterprise, as well as controlling and managing the brokers effectively. However, our management of brokers is not improved, the blank management exists, as well as unnecessary. American brokers' operation mode had formed a perfect way to fit the economy regularity, instead of our immature, short-sighted and not fitting our own conditions. The brokers's education degree, comprehensive quality and practice experience are all good, and a great number of brokers play their role and promote the sports enterprise development of USA. On the contrary, our cultivation system is not finished yet, and is lack of the brokers and practice, of course, their roles to the promotion of the sports development limited. Therefore, we have to establish the sports broker institution, of which fits our own conditions. First, insisting on the development of sports medium for a long term, setting up and improving the broker category, and requiring that every sporters have their own broker and speeding up the market development to make the sports enterprise be market, to change the situation of administration monopolization and to make brokers positive. Second, improving the brokers management system to achieve the goal of following and complying with the law. Third, improving the brokers' managing ability by implementing the credit system. Learning the advanced operation mode and combining our own conditions to explore a mode, of which fitting the economy regularity and promoting the development of the sports enterprise. Meanwhile, bringing up more and more brokers by many means, establishing the national brokers examination institution and standardizing the approval of professional broker qualification.