Research On Present Consumption Actions Of College Students

The action of consumption is a social behavior on which mankind lives and develops, and is the prerequisite of social, historical and production development. As a part of consumer groups, college students' actions of consumption are strongly representative, which will concern the fate and future of country. Therefore, study their consumption behavior and find the unreasonable factors thus guide their behavior through society -family-college dimensions has very important theoretical and practical value for college students and the society.This paper starts with the theoretic of consumption behavior, and carried on questionnaires survey in four universities in Dalian, uses SPSS 11.5 software to carry on the data statistic analysis. Basic on the Maslow's theory of demand,Sustainable consumption theory and so on, summarized the current status of college students' consumption and come to the main problems, analyzed the reasons from social, family, school and themselves, and based on the real diagnosis data, proposed measures to solve the problem. Firstly, improve the social environment which is the premise to guide students' behavior; Secondly, change the concept of family to control students' consumption structure; thirdly, strengthen ideological work on students, and enhance students' "Finance Quotient" education; Finally, students should strengthen their own learning and self-education, establish a good consumption concept, which is the fundamental solution to the problem.