On Consumption Issue Of Medical College Students In Western China

With the rapid development of the economy, people's living standards improve constantly; people's consumption concepts and psychology change greatly on the impact of external culture. College students who have higher education, deeper level in theory, as an important component of the consumer groups, they are influenced by various factors in society due to lack of social experience. So the consumer behavior they show is not satisfactory and rational.The research of this subject regards undergraduate of north medical college of Sichuan as the research object, has launched questionnaire investigation among students, visited some counsellors at the same time. Releases 700 questionnaires, regain 659 parts of valid questionnaire. Investigate that involves university student's consuming consumer behaviors such as expense source, level of consumption, consumption structure and influence factor, etc.Through the analysis on investigation result, so preliminary that the following conclusions happen:1. The undergraduate of north medical college of Sichuan consumes the funds source and takes family as the core, funds sources of a few students present diversified trends at the same time.2. University student's level of consumption presents the multi-level characteristic. Boys and girl's level of consumption have relatively obvious difference, the boys' level of consumption is higher than the girl; The urban student's level of consumption is obviously higher than rural students; It is not only-child's level of consumption that only-child's level of consumption is obviously higher than; It is not student's level of consumption of love that student is higher than the love.3. The consumption structure relies mainly on the fact that the food is consumed, surf the Net, buy and study for other consumption of the subject and existing pattern in communication, the proportion that amusement and recreation, clothes cosmetics are consumed in the whole consumption can't be ignored either.4. The unrational consumption phenomenon exists among university students extensively, it is easy to be influenced by external world to buy the behavior.5. Question appearing in university student's process of consumption and relating to a lot of negative effects which China is producing in the great environment that the fierce society is making the transition puzzledly, the knowledge lacking consumption with the family, school education too is trained and guided having something to do with correctly.For this reason, to training and moulding university student's healthy consumption idea, lead it to form good consumer behavior, propose the following suggestions: Strengthen ideological and political education, establish the correct consumption view, set up the consumption idea taking studying as centre; Strengthen the consumption of university students to educate, increase university students' modern consumption knowledge, improve university students' consumption knowledge structure; Strengthen the cultural construction of the campus, build the good school discipline, train university student's correct consumption consciousness; The family, school and society should take charge in unison and jointly administrate, offer university students care, help and supervise together, lead them to set up scientific consumption view; Launch activities such as taking a part-time job while studying at school and social work,etc; The ones that strengthened to the poor student were propped up and helping, helped the poor student to solve the practical problem.