The Tracing And Comparing Of Mainstream Concept Of Consumption Culture Between China And The West

In recent years, China has been actively promoting consumption, to place stimulating consumption and expanding domestic demand on a significant position. From a potential sense, it's following Western patterns of consumption. In fact, starting from the mid-19th century ancestors were exploring a development path suited to China's national conditions, which consumption is only part of. But whether the West's consumption concept is fitting for contemporary China's political, economic and cultural condition still needs think and discuss carefully.This paper adopts researching methods of literature study and historical comparison, through collecting and analyzing the historical records and archaeological reports, to trace the source of the Chinese and Western concept of mainstream consumer culture, comb and compare their developing history. From the Xia Dynasty to the early years of Zhou Dynasty China pursued emotional concept of consumption. Since Power was in control of Dan Duke, consumption was taken into the ritual and moral system artificially. Even after the replacements of Dynasty, the frugal and grade consumption concept was still in dominant status because of the political ideal and material deprivation. Instead, after the Industrial Revolution, in the West world productivity grew rapidly, exchanges also extended to the whole world. Without the constrains of "material deprivation", consumption began to be recognized by the people, and gradually formed a rational and open mainstream concept of consumption.Each concept of consumption has its advantages and shortcomings. Based on the above combing and comparison comb we can get what we should learn, to build a positive, healthy and reasonable concept of the new consumption.