Research On PR Etiquette Of Contemporary

China has been an etiquette nation reknowned to the world since the ancient times. Accompanying the rapid development of national economy and continuous improvement of people's living standard, the variety of PR Etiquette activities has become more extensive. Rapid development of economy, increasing number and coverage of PR Etiquette activities, including etiquette in governmental affairs, business etiquette, service etiquette, social etiquette, foreign etiquette, marketing etiquette, wedding etiquette, etc. Most of these PR activities need well trained etiquette comperes. Therefore, the society's demands of professional PR etiquette comperes are increasing.Etiquette is a public-relation activity, whether it's successful or not depends largely on the comprehensive diathesis and scene commanding capacity of the compere. Since ancient times, the compere has been a profession and it has been developed into a new industry in modern society. In recent years, although the etiquette compere team has witnessed rapid growth and has been playing an important role in celebration activities, exhibition ceremonies, weddings and funerals, the development of this industry is still not normalized, the quality and skill level of employees vary largely, most practitioners haven't received necessary professional training, PR etiquette compere has turned from an amateur occupation to a professional occupation, from spontaneous to normalized, and this is currently an inevitable trend.This paper is divided into five parts: The introduction provides a detailed definition of PR etiquette compere, and introduces the subject of this study and significance. The second part defines the compere of PR etiquette and summarizes the basic diathesis of an eligible compere. The third part discusses how to planning PR etiquette activities and planning procedures and as well as the problems that the compere should pay attention when chairing PR activities. The fourth part discusses the chairing skills necessary to a PR etiquette compere on the regards of on-scene status and on-scene control capacity. The epilogue sums up the theoretical value and operation significance of PR etiquette study, and puts forward some suggestions and opinions on PR etiquette compere training.