Study On The Strategies For The Management Of Vocational Schools In Guangzhou City

With the rapid, leading and harmonious development of Guangzhou City, the industrial structure of Guangzhou City has stepped into the important period of being readjusted and upgraded. In order to make the vocational education of Guangzhou City better meet the requirements of the development of regional economy, it's necessary, not only theoretically but also practically, to carry on the research on the strategies for the management of vocational schools in Guangzhou City. The thesis aims to describe how to change the old concept of running schools in modern vocational education and apply modern theory of management to direct the reform of vocational schools so that vocational education will be promoted effectively and meet the requirements of the market.The thesis adopts the methods of documentation, research and interview as well as the basic principles of economics, pedagogy and psychology, it is set against the background of the industrial structure adjustment and upgrade of Guangzhou City. In the thesis, by referring to the latest achievements of the subject research of vocational education and summarizing the experience of developing the vocational education of Guangzhou City, the author studies the strategies for the management of vocational schools in Guangzhou City, which will guide the schools to transform from the old administration mode and idea into new ones that can meet the development of market economy and adapt to the new situation.The thesis consists of six parts.Part One: Documentary summary; Enunciation of the aim and significance of the research and methods by which to carry on the research.Part Two: Theoretical Analysis about the strategies for the management of schools; Discourse on the necessity and possibility of running vocational schools with application of modern theory of market management; Main strategies for the management of vocational schools.Part Three: Pointed analysis on the environment of management that vocational schools in Guangzhou are faced with.Part Four: Illustration about the positioning strategy of running vocational schools in Guangzhou.Part Five: Expounding the strategy with which vocational schools in Guangzhou create core competition.Part Six: Setting forth the marketing mix strategy for vocational schools in Guangzhou.