Investigation Of Present Situation For City Populace Basketball Match In Hebei Province

The populace sports fitness entertainment market developed in recent years in our country rapidly, it took our country sport cause's important component, related the people system's enhancement, health standard's enhancement and quality of life's improvement, was the modern society civilization progressive important symbol. The sports fitness entertainment market is refers to satisfy the consumer to strong and healthy body with the entertainment leisure sports needs to provide service and so on sports equipment, location and technical guidance management professions. The sports industry is a benefit is best in the developed country and the scale biggest market, specially in the populace sports fitness recreational activity day by day popularizes and under the socialization development process impetus, this profession has become in the world in many national sports industry pillar industry.The modern basketball game is a activity take each special technique as a method, take the initiative control space as the goal, as competes for the focal point take the initiative control ball, take on own initiative grasps the time and the speed as the guarantee, in the space, the ground launches the three-dimensional offensive and defensive resistance alternately the sports athletics movement and the entertainment sports. As entertainment sports, playing basketball is one of people best fitness ways. Therefore because the populace basketball activity the mass base is good, is advantageous for superiority depth and so on organization development general populations' affection, therefore has develops into the fitness entertainment market the feasibility. In recent years in the city of our province the populace basketball event development was rapid, such as CBO"He-long cup"China extra-curricular basketball public competition Hebei Province contest area activity proliferates the entire province each city altogether to conduct competes 400, the audience population achieves over ten thousand people, finally has held the Hebei contest area finals in national basketball city Baoding. Its influence surface broad, and the influence population many are all previous populace basketball sports event has not seen. Also has"361°entertainment basketball"by CCTV sports channel sponsor, first time made the populace basketball the entertainment program to push to truly the television media. Shijiazhuang "Basketball Weekend" series of events rooted in basketball enthusiasts, for enthusiasts create its own basketball league, in 2006 and 2007 are each weekend competition. Holding that these basketball matches are engaged in has satisfied physiological requirements of the healthy body of strong the masses body not only, sufficient fairly immense masses spirit space , making prosper having also set the body-building entertainment marketplace in motion.But in various cities in the province, Hebei Province, the economic and social development of integrated level of the consumer's fitness entertainment acts; Amateur Basketball Development of Societies; public Basketball Match fitness entertainment market operators and managers of many , as well as sports sponsorship market in sports fitness and entertainment markets, such as the impact of a number of factors constraining the province public basketball competition fitness and entertainment for the healthy development of the market. Therefore, fully aware of the various cities in our province the public market of basketball competition, into an practicable, suitable for different demands of the masses of the public basketball development model and guide our province's public health reasonable basketball to the development of the road is urgent need to solve the problem. This article utilizes the stratified sampling the method to extract Baoding, Tangshan, Shijiazhuang, Handan, the Zhangjiakou 5 cities in Hebei Province according to the economic development level lamination to take the sample sampling scope. Participates in"the He Long cup"to these 5 cities in the CBO China basketball extra-curricular public competition Hebei contest area and"the basketball weekend"the sports event activity athlete, extracts 30 basketball mass organization altogether 300 people to provide the questionnaire immediately to recycle and to count. And has made the enclosed interview investigation as well as 9 to 30 basketball mass organization's special details in 06 year, 07 year organization operates the populace basketball competition organization to make the enclosed interview investigation. And participates in the Hebei Province multiple populace basketball sports event's operation by oneself. Has collected about our province populace basketball competition fitness entertainment market development present situation particular data. After analysis survey result, visits or through the telephone, the mail way to is related the expert to understand the urban populace basketball competition fitness entertainment market research institute involves the discipline domain, related specialized as well as the view which and the request holds to the populace basketball competition fitness entertainment marketability, to existence question search reasonable, effective key to the situation and method. Through 3 round expert questionnaire, screens to the market influence big factor, and formulates the corresponding countermeasure according to these factors.Through the research discovered that the Hebei Province city populace basketball competition fitness entertainment market development is not balanced, has the obvious region difference. Are quite obvious the economy and the social factor. At present the Hebei Province city populace basketball competition fitness entertainment market's expense main body by the male primarily, the age mainly concentrates between 20 years old to 50 years old, the whole consumption level is not high, and most for material expense. Lacks the public basketball facility, not to have the leisure time and to lack the sports event operator is restricts our province city populace basketball competition market development the key aspect. The folk extra-curricular basketball mass organization's level of development is low, urban populace basketball fitness entertainment market in sources of fund no longer sole dependence government to sports investment, but the excessively many dependence advertisement support, other fund channel development is weak. Is slow with the fitness entertainment market close related other sports market development. The sports advertisement supports the market to be big to the fitness entertainment market influence, is getting bigger and bigger to sports event's controlling force. Conducts the research in view of these present situations to analyze and to propose the pointed countermeasure, promotes for the populace cage game and all-people body-building plan in our province with the popularization provides some experiences and the reference theoretically.