Research On The Present Situation And Countermeasures Of Hebei Children’s Artistic Gymnastics Training Market

Artistic gymnastics is a sports, can make children physical beauty and good temperament. it can satisfy the needs of children and parents to pursue beauty and therefore.Children’s artistic gymnastics training industry arises at the historic moment. Children’s artistic gymnastics training of market-oriented operation, will drive the development and popularization of sports, to cultivate more artistic gymnastics in our country sports talents lay a solid foundation.As China most populous province, Hebei province, should Children’s artistic gymnastics training market has huge potential. But throughout Hebei province the current situation of the development of Children’s artistic gymnastics. there are many unsatisfactory place, especially the artistic gymnastics reserve talented person short, etc. With the booming development of China rhythmic gymnastics movement trend deviating, seriously restricting the sustainable development of the artistic gymnastics in Hebei province. Therefore, in this paper, the current situation of Children’s artistic gymnastics training market in Hebei province and countermeasures as research topic has certain value and significance.Based on the consumer’s point of marketing 4p and 4c theory. Using the literature material method, questionnaire investigation, interview method and mathematical statistics research methods. Such as Children’s artistic gymnastics training market in Hebei province to participate in the main(managers, coaches, students, parents), the participation main body(the students parents) and related management personnel as the object of investigation and interview. The administrative department of Hebei province the current situation of Children’s artistic gymnastics training market in-depth investigation and analysis, in order to find the Children’s artistic gymnastics training in Hebei province the restricting factors of market development. The building to promote Children’s artistic gymnastics training market in Hebei province is feasible and effective development countermeasures.In this paper, the following main conclusions:1. Children’s art gymnastics training market in hebei province at an early stage of development, market potential is very large.2. Professional, contradictions between the athletic training goal and learn is result infewer students, erosion in severe cases, the main reason promotions single is the main reason of lower market recognition.3. The children’s art in hebei province gymnastics training services product cost is higher,the price is low, training institutions funding shortage, is in a state of living beyond its means.4. Hebei sports department, education department, industrial and commercial tax and other relevant government functional departments, should be a joint law enforcement and service, to the standardized development of children’s art gymnastics training market in hebei province to provide support and escort.5. Children’s art in hebei province gymnastics training institutions should be according to the product cost, market demand, pricing targets, competitive factors and consumer psychology, and other factors to develop diversified training courses, set up scientific training,reasonable pricing.6. Children’s art gymnastics training institutions in hebei province can be directly or in the form of franchising, actively seeking cooperation with the diversification of alliance business, actively to carry on the market development, enhance market share and brand value.7. Children’s art gymnastics training institutions in hebei province by building your own network platform, give full play to the advantage of network to carry on the product publicity to achieve efficient communication personality, increase product sales.