Influences Research Of The Mass-media On The Students' Sports-values Of Ordinary College Students In Shandong

Entering into the 21st century, in the contemporary era of knowledge economy, as a complex social and cultural phenomenon, the sports has a natural link with the mass media. As the nerve center and forces and the source of the society,the mass media unlimitedly expands the transmission space of the sports.Globalization has contributed to the realization of the Olympic Movement. The independent volition and value standard of mass media will affect social values, build community and guide the society. Though the alliance with the mass media ,Sports can rebuild its concept and the significance of the double characterization. As the country to hold the 2008 Olympic Games, the mass media will have a great impact on China's sports, education, industry, economic and other areas. The Olympic Games are the youth's event, the youth have the most direct access to participat in the Olympic Games. The acceptense of new ideas and new information is more faster,and the forms are wider and more diverse, therefore the impact of the media by the Olympic Games even more far-reaching.As the highest and the end stage of Physical Education,college PE plays an important part in the "lifelong sports" ideological indoctrination and methods of guidance. However,it is difficult to achieve the purpose of lifelong sports awareness and requirements merely relying on the traditional model of physical education.The ways of students' participance in sports should be consistent with their physiological and psychological characteristics.With Olympic Games approaching, the needs of students' information on the Olympic Games are more diversified ,and the quantity and quality of information are more needed. The requirements to participate in the Olympic Games will subsequently be further enhanced. According to spread the impact of the proliferation of Olympic-related sports participation and physical training methods will be an important aspect of college students concern. Sports media will be a certain sense of the positive impact on the college students' sports values, behavior. Therefore, how to use sports media students improve the quality of life sports, cultivate correct values and life-long sports sports consciousness becomes a social science and an important aspect of sports studies.In this study, the ultimate goal is college students lifelong sports training, and enhancing the quality of life college students after-school sports.Through investigation of sports media contact information,sports values, participation in sports and after-school life of ordinary college students in Shandong, this study will help College PE to better develop and use the mass media in the college students Olympic Education and provide theoretical reference for the Physical Education Reform of University. In addition, the needs of university students' sports information survey study will provide a theoretical reference for the 11^th National Games in 2009 in Shandong Province.