| Suzhou, located in the center of Yangtze River delta is a renowned historical and cultural city. For the past few years, Suzhou has become one of the developed cities in Jiangsu Province, and has the highly persistent developing potentials. The vigorous development of Suzhou's economy provides the rich material products and wealth. At the same time, physical exercise is finding its way into citizen's daily life, and is becoming more and more important. Sports consumption is regarded as one of the important aspects in modern social consumptions. It is based on the satisfaction of the basic existence needs, and is brought to new consumption behavior of a higher level. It is the new consumption that accompany with the raise of subjective knowledge in sports functions and effects. Suzhou National New High-tech Industrial Development Zone(SND), set up 15 years ago, is one of the earliest ratified national Economic Development Zones. It ranks as the forefront with national economic development. As a result, the research on the sports consumption of the inhabitants in this specific area, is trying to discriminate the relation between their incomes and the sports consumption, as well as the purpose, structure, standard, etc. It has the practical significance to guide the sports consumption in the future.By using the methods of documentary study, questionnaire, mathematical statistics and logical analysis, and selecting five factors such as sex, age, educational background, occupation, income, this paper puts forwards the study on the inhabitants who live in SND about their sports consumption purposes, sports consumption standards, sports consumption location, sports consumption items. Then the conclusion is draw as follows:1,Sports consumption purposes-to strengthen physical health first, then to leisure, entertain and build the body, get the proper ideas on sports consumption2,Sports consumption structure, sport clothes first, then the sports media productsand the sport training. Sports items consumption occupies 62.60%, sports labor sourcehas 75.20%, sports information consumption has 44.72%. The structure of sportsconsumption is reasonable.3,sports consumption standards, the high lever is between 101-500yuan, then501-1000yuan, and 1001-2000yuan. It ranks the higher level in Jiangsu province.4,sports consumption items, aerobic exercises as the most popular, then badmintonand table tennis. Main items are about aerobic sports and physical activities of moderateintensity, answering the purpose of strengthening physical health.
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