Research On The Current Situation And Trend Of Sports Consumption Of College Students In Suzhou City

Seriously study a lot of materials related to sports consumption of college students,understanding and summarizing the concepts of "consumption" and "sports consumption".Based on the actual situation,through reading and referencing relevant literature,a "Survey Form on Sports Consumption of College Students in Suzhou City" was designed and surveys were conducted.Interviews were conducted with college students and related experts who participated in sports consumption.The results were statistically analyzed,and the results of the survey were analyzed using logical analysis.I researched the awareness and motivation of university students in Suzhou for participating in sports consumption,consumption level,consumption structure and items,factors affecting consumption,and market forecasting.The results of the study suggest that:(1)Most college students in ordinary universities in Suzhou have strong sports consumption awareness and participate in sports consumption within a reasonable range." Entertainment and leisure" and "relieving stress" are the main motivations for their sports consumption.(2)The level of ordinary college students participating in Suzhou sports is generally at a normal level.The survey found that the vast majority of those surveyed spend more than 50 yuan on exercise each month.Obviously,their sports consumption is mainly focused on physical goods.Sports related to sports consumption involve multiple aspects,and it is concluded from the survey that their favorite sports are table tennis,badminton,basketball,e-sports and track and field.(3)In the part of the factors that affect college students' participation in sports consumption in Suzhou,they can be divided into positive and negative factors.They regard physical and mental pleasure and the impact of the campus environment as the main subjective positive factors and the main objective positive factors,respectively.The subjective negative factor is your unattached attitude.The uneven distribution of sports fields and equipment is the main objective negative factor.(4)Sports consumption market for ordinary college students in Suzhou will be very broad.They prefer to exercise in professional places,participate in fitness clubs and watch sports events live to choose the future direction of sports consumption.