| China Circuit Championship ( CCC) is a new race which representative of the future development trend of motor sport . After the operation of four years, CCC has its own space to develop in motor sport field . More importantly, because of the great successful in the event operations, publicity, promotion, CCC provides new ideas and perspectives in China motor sport. However, the CCC is a new product after all. There are no systematic study on it.In this paper I offer some improvement on CCC by sending the questionnaire to the coach, athlete and expert and making review. The questionnaire I (survey of athlete)is to make reflection to the status of athlete joined in CCC. In the past of four years, there are 53 athletes participate in this sport. To sum up 53 team number as inquirer. The recycle rate is 78.6%.The available rate is 94.7%. In this sense the questionnaire is representative. Questionnaire II (survey of coach) to make reflection the coach and the information of CCC team training ,management and fund. A total of 34 questionnaires were sent out, 29 recycling, recovery was 85.29%, effective questionnaires 29, a 100 per cent efficiency. Questionnaireâ…¢(survey of the audience) to reflect the basic situation of the audience as well as their preference for the competition. A total of 250 questionnaires were sent out, 208 were recovered, the recovery rate was 83.2%, 191 valid questionnaires, 91.8% efficiency. Experts interviewed for the object of motor sport association's leadership, the event managers, such as race commentator, in view of the factors affecting the development of CCC and the problems an in-depth discussion. By analyzing and collating, come to the following conclusions:1. The age structure of the CCC racer is more reasonable, but there are big gap between our racer and Europe or America racer in training, full-time degree, and culture.2. Because of the low level of development of motor sport, the number of coaches headed few experience. This situation will lead to coach not accumulate experience and upgrade the level of coaching.3. CCC teams are satisfied with the e training venues and related facilities . In the absence of adequate funding, most of the team have to choose the by-step training approach.4. Automobile enterprises have become the main sponsor of events.The team expenditures, competition for refitting vehicles occupy the largest share.5. The team's management structure was too simple and lack of technical staff. Important work, such as car modification also needs to rely on foreign engineers and technicians.6. Car manufacturers set up the team have become a major development of the CCC significant trend. On the one hand, corporate sponsorship is beneficial to their own development, the other for the game provided valuable funds7. The rule of competition is reasonable. The Competition Schedule could reflect the strength of the team level. Match operators continued to make new taste, improved viewing of the event.8. The cooperation with the media is successful. The match operator not only make partnership with CCTV but also explore a new approach to publicize the event.According to findings of the survey and the CCC actual situation , I made the following recommendations:1. We need to establish a standardized driver training mechanism, and improve the competitive capacity of racing.2. Management should establish a certification system for coaches3. The match operator should protect the legitimate rights and interests of sponsors, and the establishment of a multi-level marketing plan.4. The manager should constantly enrich events, and improve the level of service.5. The government have the duty to encourage the development of racing technology.6. Learning from the NBA, F1, and other international events branding experience, expand the cooperation forms with television media.7. Build racing star for the CCC...
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