Disquisition Of Management Of China Circuit Championship

The Chinese Circuit Racing Championship (hereinafter referred to: the Championship) is founded officially in the year of 2003. Together with the fast growth of the national economy, the living standard of the people and the automobile industry as well as maturity of the automobile market the Championship enjoyed a fast development in the past five years and became a very important national championship event of the motor sports in China. But there exists weakness in the operation of the Championship in many respects because of the fast growth in such a short period.This thesis studied the model of the Championship's operation and set up a strategy to create the core competence ability and marketing policy for the Championship so as to make its management model and marketing policy more scientific with capacity to generate sustainable development and ensure the Championship with a healthy growth. This thesis started with an external environment study of the Championship based on the theory of PEST to ensure a proper study on operation model and marketing policy; then a study on the competence ability of the Championship as a whole based on the theory of SWOT including the study on the current situation and analysis on strategy over its superiority, weakness, opportunity and threat; then a study on internal relations between the units within the Championship based on the theory of five-driving-power model taking into consideration of upper to lower relation in view of cooperation with competition between the internal units and a study on the core competence ability by integrating resources and innovation as well as the method to create the core competence ability; then a study on marketing polices based on the theory of market positioning and concentrative differentiation on the Championship product, price, place, promotion, participants and process etc. analyzing the current situation so as to make the Championship a master piece of the industry with proper marketing policy.Since the Championship is already of a considerable accumulation in economy and a steady mechanism of event operation in the past five years it will overcome the challenges and will further enjoy a sustainable development should the Championship adopts the strategies and policies of management and marketing as discussed, especially setting up the strategic alliance, creating the core competence ability, creating flow-chart management, setting up internal system innovation, keeping clients as first priority, producing the event concentrative differentiation, setting up the Championship's characters, enhancing different customer services at the event.