Develop Study Of Tennis Training Markets In Beijing

Body-building consciousness strengthens gradually in public with the economy fleetness develops and improvement of the people's livelihood of china. Tennis is one sports project new and developing, its strong culture and fashion image is paid close attention to developed city of our country . On 2004 Athens Olympiad, a tennis Olympic Games gold medal that our country athlete selected for a sports meet gains to fever of having set off one strands of tennis in our country. Beijing is politics culture centre, municipal government carrying out to tennis ball motion be also encourage energetically, This is that tennis ball trains a marketplace to have laid down fine basis right away further.With the methods of literatures, questionnaire, logical analysis, statistic analysis, and the text studies the evaluate risks and insurance policies of beijing's tennis training market. And by the tennis ball with Shanghai, chengdu, Guangzhou, the marketplace carries out contrast studies, finally adopt SWOT to analyse the many-sided analysis studying the law tennis ball to Beijing trains a marketplace to have been in progress, research is reached: Beijing tennis training markets part of self's job to be the entertainment type and technical develop type, the marketplace carrying out different tactics's respectively develops two type marketplaces. So having be discussing Beijing tennis ball marketplace current situation and having the problem, reaching the conclusion: (1) Beijing government strong support to tennis ball motion. Be the whole nation politics cultural centre, Beijing already is to realize tennis ball motion popularizing making the active demonstration effect out. By 2006, the total number of tennis courts has been over 1000 in Beijing. According to incomplete statistics, there is several tens match things in Beijing only right away every year, the countrywide tennis tournament reaches more of several tens stations right away. (2) Beijing people participation degree is high. The Beijing tennis ball marketplace is vast, and the consumption of the resident of a city ability is high. "The hot social environment of tennis" taking the crown and being hit by net open tournament raising in Olympic Games tennis ball moves downwards, the more and more many Beijing people begins to be fond of tennis ball , the tennis ball studying. Tennis ball trains a company to require that age is unlike arrangement of ideas need specifically for diversity, and develop the consumer demand coming to cater to them various training scheme. (3) Develop the consumer demand coming to cater to them various training scheme. The tennis trains the market prospect to favor, the training marketplace is surely also prosperous get up. Be still club disregarding being to train a company, are become the marriage partner that the tennis ball amateur runs after. Tennis accepts the sports project that masses welcomes as the depths, is already become the hot spot that society invests in. Train the company and the club chain-rization manage with the diversification with becoming a trend.A series by the fact that tennis ball trains a marketplace to Beijing studies, the author trains the company and the tennis ball club to submit the following suggestion to tennis: (1) Facilities builds the basic taking the tennis court field seriously. Tennis is that degree of reliance is higher to fundamental facilities move a project. Be simple entertainment tennis ball facilities at present be short of most in fact building body facing masses. This is to cultivate the tennis ball marketplace's a task of top priority. (2) The difference being in progress to two kinds types training marketplace develops. Because the type training marketplace lying fallow of entertainment is relatively vast, train the company and the club to be going to come to treat it as focal point of the work. The technical ability develops a type training a marketplace to should be narrow right away relatively, on quantity distant less than entertainment lie fallow type, but the person develops the prospect and lurking avails but is boundless.