| With Li Na and a number of outstanding tennis players in the world of the great achievements of the competition and the example of the strength of the appeal,the tennis sport has become increasingly popular and familiar with the people's physical exercise program.Tennis training has become a new demand for the general public sports services.He bei provincial capital city of Shijiazhuang youth tennis training market is also driven by the heat of tennis is gradually formed.In order to make the adolescent tennis training market in Shijiazhuang city healthy development,the authors used the method of literature,surveys(interviews,questionnaires,observation records)mathematical statistics method,logic analysis method,the urban area of Shijiazhuang city in the adolescent tennis training institutions at present business philosophy,business philosophy and the main factors affecting operation mode and service content to cultivate and expand the training market impact and other aspects of the investigation and analysis,draw the following conclusions and put forward the corresponding improvement suggestions:Conclusion:1.business philosophy limits the development of training institutionsAt present,Shijiazhuang has 7 tennis training institutions,of which two of the public,private investment or partnership investment of the 5.The two public institutions assume the task of training the reserve force for the competitive tennis in He bei Province,and the management idea is based on the training of reserve forces.The other 5 personal or individual partnership investment institutions operating philosophy is: access to economic profit based,supplemented by training reserve forces.In order to fulfill the task of the management department,the public institutions are under the guidance of the main business ideas,and lack the pursuit of greater development in other areas.Because of the lack of funds and small scale,the individual investment institutions lack the pursuit of long-term development under the guidance of the economic interests.2.the amount of investment funds is an important factor to determine business philosophyWhether it is a public training institutions or private investment institutions,the amount of investment funds on the agency's business philosophy plays a decisive role.At present,the lack of funds to support two class tennis training institutions in Shijiazhuang City,so it is difficult to form a tennis training institutions,training,undertake many functions of major domestic and foreign competition and strong brand effect.3.a single mode of operation is an important factor restricting the number of training institutions enrollmentAt present,Shijiazhuang city tennis training institutions operating mode is basically completed the training to membership or summer training mode,and membership or short courses students must belong to training institutions to receive these services site,site location is the first important reason of training market space and scale.4.the main factors affecting the enrollment of training institutions rankingsThe survey results show that the factors affecting the choice of training institutions for students,the site location in 68% rows of first,training to 12%,ranked second,the level of coaches in 8% ranked third,training costs to 6% ranked fourth,site in 4% ranked fifth.Although the level of coaches,but in other conditions,while the basic level of coaches play a decisive role.5.the coach's coaching level has no special role in the training of the training institutions.The students' experience of the teaching level of the coaches has a higher credibility and appeal than any form of advertising.In addition,the coach's level of coaching is the most important factor that can keep the students to adhere to the training for a long time.Recommendation:1.actively seek government and business investment support at the same time,try to unite various institutions,to avoid vicious competition by strengthening institutions fight the enemy separately,their own strength,to create a strong brand,with the brand effect,attract more investment,training institutions gradually become bigger and stronger.2.it is recommended that the relevant departments in Shijiazhuang in the future for the approval of the tennis training institutions,give priority to support which have large financial support institutions,restrictions on the development of private investment institutions aredifficult.3.the location of the new tennis court on the issue,in addition to schools and enterprises and institutions to build their own tennis courts,to operate for the purpose of the new tennis court,we must consider the location of the new site.4.the government and enterprises to build the public tennis facilities,and schools and the community,to send technical training,technical services,construction site and the organization of the game to use the "nearest" advantage effectively broaden and expand market space and the scale of tennis training.5.the relevant provisions of the government management departments should be introduced to the coaches regularly or give training,and establish the corresponding training institutions and specific management mechanism,let Shijiazhuang city engaged in tennis training coaches mastering the development of tennis in the new,to ensure the healthy development of Shijiazhuang city tennis training market. |
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