The Study Of Zhejiang University Students' Sport Consumption Motive, Level, Construction

University students would be the principal part in the future and the main body in the athletic activity. They how to consumeing would be influenced the tendency of the consumption activity. Moreover, this is not only an isolated problem, but also the influence that can be affected the students'health of body and mind. the study that resulted of the survey have several important factors: motive, level, construction.It not only could provide the theoretical reference for students'consumption conception, but also could provide the theoretical and practical reference for the physical education department. The study methods including the cultural heritage data anlysis, questionnaire investigation,and the research results showes:1 The current zhejiang province University students'motive of the athletic consumption inclined to have 8 primarily type, that followed one by one ,the real object demand consumption motive, the most compare motive, exercise consumption motive, leisure amusement consumption motive, star effect consumption motive, appreciate beauty consumption motive and athletic achievement consumption motive.2 Gender differentiated in sports consumption's motive, level and construction.3 Grade differentiated in sports consumption's motive, level and construction.Through analysising the sport consumption motive, level, construction, the paper gave some relatived suggestion .