Research On The Path Of The First-class University Discipline Construction In Brand Management Perspectives

Building a world-class university and world-class discipline for the significance of the national development and social progress is self-evident.Identify the basic purpose of education development is to improve people's quality and ability,to serve economic and social development is the key.Continue this way of thinking,under the current policy support,the first-class discipline construction as the basis and key of first-class university construction,how to build with Chinese characteristics "shape","soul" with high quality of discipline is the breakthrough point and the direction of the current construction.At present,our country existing mode of imitation in discipline construction,it is difficult to build characteristic,truly improve the quality of the subject.Study the construction of first-class in the Marketing of brand management perspective.Using the marketing competition is the core elements in the implementation of the brand management.The brand equity management become disciplines the absolute advantage of competition,and then grow into discipline characteristic.Based on this perspective,according to the model of brand identity,creating brand meaning,seek positive response,to set up the relationship with the customer's brand four core content structure and discipline construction link connection,and the corresponding analysis of the status of the discipline construction of our country,at present,subject exist in the discipline construction of our country show the four major problems:the brand identity superficial,the subject of brand meaning and modeled,the brand concept of response bias and disciplines of brand relationship tends to static.The introduction of brand equity model based on the customer,according to the significance of the establishment of brand identity,creating brand model,seek positive brand response,establish a brand relationship with the customer and set up four core content of subject construction.And analysis the status of the discipline construction of our country,the main problems of carding.On this basis,the brand equity as a bridge to disciplines,first-class discipline construction is established by use of the brand management process of the new path,new interdisciplinary perspective to explore the path of the first-class discipline construction,so as to provide theory for the construction of “Double First-rate” and practical reference.