An Investgation Of College Teachers' Sports Consumption And Influence Factors Research In Anhui Province

Sport consumption is an important part of daily consumptiom in modern society.It means that using the material data and labor meets people's sport need.With the establishment of market economy system in China and the improvement of the production capability of Chinese society,the prosperity of the sport industry in China has led to the exploration and development of the market of sport consumption.University teachers,who engage in the mental work of educational & scientific research,are the treasure of the national economic construction.Their health state is relative to the complementation of the scientific development & national advancement, thus directly affecting the continuous pace of the national economic construction & the rapid development of the high science & technology. From these perspectives,university teachers must change their consumption concept immediately,raise self-consciousness of the consumption,taking the sports activities as part of their daily life, eventually develop a healthy life style,enhance their life quality,and gradually increase their health standard,producing more contribution to the construction of modern society.This paper takes university teachers of Anhui province as research object,the usage cultural heritage data method,questionnaire survey, interview method,mathematical statistics method and logic to analyze method to participate the present condition of sport activity,carry on investigate,analyze to university teacher first and include university teacher' s free time and domination method,attend reason and impact factor,sport toughen of time,number of times and body variety,toughen of place,form and item;Secondly carry on to investigate and analyze to university teacher' s sport consumption condition,include the level, the structure,the motive,the consciousness and the idea of their sports consumption;Finally carry on R-type factorization towards the factor that influence the university teachers' sport consumption,draw some conclusions as followings:1.University teachers in Anhui aren't very aggressive to the attitude that the sport consumption,sports consumption concept more traditional, conservative.Sport consumption motive mainly is strengthen body and amusement recreation.2.University teachers in Anhui sport consumption structure is still take real object type sport consumption as the specific weight that lord,gym outfit and device have biggest,is 85.1%,university teacher are appreciating and participating sport consumption devotion less.3.University teachers in Anhui sport consumption in 2006,the person all is 677.3 yuan.Among them,the real object type sport consumption has 77.4%and participate sport consumption to have 10%or so,appreciate sport consumption to have 4.2%.4.We get the influence of Anhui province university teacher carry on the six greatest factors of sport consumption one by one in order is: The social cultural factor,sport consumption service facilities factor, time factor,economic factor,consciousness idea factor and personal interest factor.