An Research And Investigation On The Current Situation Of Sports Consumption For The Teachers Of Universities In BaoDing

College teachers are a group of people engaged in education and scientific research and are the main force of our country's high-caliber personnel. With the implementation of the project "211", various universities in Baoding begin to merge and increased enrollment, as a result, the number of university teacher also assumes the tendency which grows year by year. This huge and important community, in which the overwhelming majority is in policy-making or the main policy-maker's status in the family, is also the overwhelming majority housewares buyer and user. Therefore a majority of these people affects the entire resident's consuming awareness and propensity. Their present sports expense situation can directly reflect their awareness and enthusiasm of doing exercise, and to a certain extent, it may influence the trend of college students' sports consumption, meanwhile, have an impact on the sports consumption ability of the whole city and the regions around.By selecting college teachers in Baoding, this paper analyzes Baoding college teacher's sports consumption present situation as well as their understanding of sports consumption and sports values, and the daily physical training behavior habit. This paper put its effort to further develop and strengthen the mass sports exercise consciousness, and to help to cultivate and expand the sports market. This study is done by using the following methods; they are literature review, the questionnaire survey, mathematical statistic and logic analysis.The findings indicated the following. First, along with country and our province the increased enrollment recently, college teachers in Baoding are mainly of the middle-aged teachers. They generally accepts the school sports education for a long time, as a result, they have a more objective and positive attitude towards the physical training; The participation physical training's motive is quite explicit, mainly includes "preventing disease", "enriching leisure life", and "satisfying the movement desire"; But what affects the college teachers to participate is the leisure time is not enough. Second, the sports consumption concepts of college teachers in Baoding are quite positive, and the motive is also quite explicit. However influenced by the traditional consumption idea, the average level of the sports consumption is low. The differences between different sexes and ages are not big. Third, as for the daily participation and the choice of physical training facility, college teachers of different sexes and ages presents shows differences because of the choice of physical training project is different; Generally speaking, male teacher's yearly sports consumption is 200-400 Yuan, while female teacher's is 100-300 Yuan, but some exceptions who spend more than 500 Yuan tend to be male teachers; The low title teacher's yearly sports consumption is about 200-300 Yuan, with 150-300 Yuan for high title teachers, but the high title teachers participate more in the physical training than the low title teacher; The specialized sports teachers' yearly sports consumption is quite different from the non-sports specialized teachers. Forth, among the present affecting factors of the college teachers'sports consumption, the negative factors are "the income", "the leisure time" and "the environment of sports consumption." ". The positive factors are the university physical training environment, the well-equipped facilities, college teachers'training consciousness and the positive sports consumption concept.In view of the findings, according to the achievements in scientific research, this article proposed the following suggestions. First of all, it is advisable to reform and improve the evaluation system of teachers'work attendance, and title inspection in our city and our providence, increase the college teacher's leisure time, simultaneously speed up to develop the economy and teacher wages and benefits, enhances the college teacher's income, which may lead to a increase of sports consumption. Secondly, the government should give strong investment to the sports industry, improve the facilities and environment of sports, in order to promote the mass physical training project, finally contribute to the growth of the sports consumption awareness. Thirdly, it is necessary to guide and promote the factories of sports consumption to price the products reasonably, in an effort to assure the quality and the service level, and to contribute to the increase of sports consumption.