Analysis On Wushu Development In The Acaontemporary Society Based On The Operation Style Characteristics Of The Program "Wulinfeng"

The Chinese martial arts history is remote,is the China magnificent traditional culture organic composition part,has the widespread influence in the folk and the world of sport.The social environment vicissitude's influence,the martial arts inheritance and the development are under the impact;The martial arts domestic and foreign dissemination are facing the stern development situation.Henan Satellite TV "the Martial arts world Wind" the column under this background is born and the rapidly expand,and has aroused the widespread social interest by the formidable social effect and the high economic efficiency,has provided the very good model for the martial arts in the contemporary dissemination development.This article with the aid,the dissemination study theories and so on martial arts study,through research and the proof method and so on literature material, questionnaire survey,mathematical statistic,logic analysis,regards "the martial arts world wind" take the Henan health the column as the research breakthrough point,has carried on the following explanation:Analysis of "Wulinfeng" section of the social background of the operating characteristics of the cooperation strategy.The main social backgrounds, including martial arts and cultural accumulation;changes in the economic environment;the impact of culture in transition;government policy-oriented aspects of the four.The main characteristics of the operation of the program have a clear position;special media;good social relations;high-funded program;stable ratings group;novel style columns;broad international cooperation in seven areas.Cooperation strategy is the use of cultural resources,open up the market section; international events held to raise awareness of columns;joint media to increase the influence program.Revealed "a Wulinfeng" section on the dissemination of contemporary martial arts.From promote the Chinese martial arts,and enhance national cohesion;to promote the development of modern martial arts,popular and international development;the promotion of human society with harmonious development of their own martial arts;promote moral quality; martial arts to promote the industrialization of development on several aspects.That "Wulinfeng" section shortcomings.That is,relatively limited impact of the program;the dissemination of the contents of the few traditional martial arts;propaganda operation itself needs to be raised, and so on.Into "Wulinfeng" section of contemporary martial arts spread of enlightenment:to strengthen the combination of martial arts culture and entertainment;to promote the dissemination of popular martial arts; Quality disseminator of martial arts;the use of electronics,network and other media;to maintain the harmonious development of the martial arts;expand the martial arts The audience;building a new structure, and other martial arts industry.