The Research Of Students To Sports Universities And Colleges Performs Special Field Consumption Behavior Of Our Country

The ceaseless rise living standard with development of the economy, people,and commodity's gradually rich,college student consumption behavior changes also in happening quietly,their consumption problem becomes the problem that society,parents and school show solicitude for commonly.College student consumption problem affect the college student body and mind health not only developing,and affect correct outlook on values of college student,the outlook on life formation. Consume a important field being university life,it now that college student oneself regular life need,is also to be related to the life big problem that the person develops.But be peculiar group sports exhibition special field student in entire college student,their consumption behavior has whose only characteristic.Because of whose peculiar special field characteristic,they are the fad representatives and in eye,they show a reason in the process of consumption being,run after fashion, run after fad,run after individuality,create something new and original,may not stint big money buying famous brand clothes and adorning a product like discovering them in the process of investigation,money consciousness becomes deeply ingrained in their heart;The programming secondly,consuming is relatively poor,the behavior spending money blindly often happens,both have impulsion and have a reason time consumption.The author complies with consumer's angle therefore,the law, questionnaire wielding the document data inquire into law,pay a visit to inquires into research method such as law,logic induction,number reason statistics law,conclusion consuming behavior investigation and study and analysis,reaching the following by having established the student who performs 6 sports universities and colleges of special field's to the whole nation:1 Sports Shows students the economic source of supply of home-based, but more channels;the professional students in the level of consumption was significantly higher than other college students;the diversification of the consumption structure and consumption structure is higher than other ordinary-level institutions;consumption patterns in a random ranked first,followed by planned consumption,the last type are thrifty.2 The sports exhibition special field student is a peculiar group in college student,their consumption behavior has whose only characteristic:Family condition is advantageous;Aid learning loan proportion is less;Consumption level is high;Pattern of consumption diversification sports project consumption advantage is obvious;The inclination consuming doctrine is obvious;Advance consuming fad.3 Our country sports exhibition the special field student since the person is peculiar special field characteristic,they are the fad representatives in eye,student who is art special field,they are in the behaviour,consuming process middle have problem:Run after fashion, run after fad,run after individuality,create something new and original,they may not stint big money buying famous brand clothes and adorning a product in general,money consciousness becomes deeply ingrained in their heart;The programming secondly,consuming is relatively poor,the behavior spending money blindly often happens, both have impulsion and have a reason time consumption;Between be in tradition and modern consumption of final more and more performance special field student consumption,consumption pressure becomes part a main source of the pressure performing the special field student.4 Affects sports exhibition special field student consumption behavior factor many,and these factors are complex,mutually,connection, influences each other,these factors include individual influencing factor,three family influencing factor and social environment influencing factor mainly part.