For The Chinese Sports Large Exhibition Industry Development Present Situation Of The Research

The conference and exhibition industry is the world-recognized non-smoking industryand has the promoting function for the economy of the industry. With a late start in China,the sports conference and exhibition industry still has a certain gap with foreign large-scalesports events. China Sport Show is currently the biggest sport show in China and has madegreat contributions to the development of China’s sports undertakings. Meanwhile ChinaSport Show faces many realistic problems, challenging its future development. Literaturesreviewed, the formation and development process of China Sport Show was concluded inthis paper. The status quo of the attention and satisfaction of audiences and exhibitors onChina Sport Show is examined by means of questionnaires. The existing problems in thedevelopment of China Sport Show are found out through interview with leaders of theorganizer-Equipment Center of State General Administration of Sports and thecorresponding development suggestions are put forward.The predecessor’ research results are studied at first in this paper, then from the researchgoal and the author’s recognition on China Sport Show, the development history, thecurrent development situation and the existing problems of China Sport Show are carefullystudied in detail.Later, field study focusing on the organizer, exhibitors and audiences of China SportShow is carried out. Relevant leaders of the organizer are interviewed to acquire thedevelopment direction, existing problems and state policies from the authority.Questionnaires are conducted on exhibitors and audiences on the31stChina Sport Show,which includes the three aspects as satisfaction, attention and attendance purposes.Finally, through thorough study on the former researches, detailed interpretation on theinterview with experts and scientific analysis on the data of questionnaires, advantages andshortages in the current development of China Sport Show are concluded. The advantagesof China Sport Show itself lie in that the national economy has significant development;correspondingly China Sport Show has more significant development as its superstructure.The products states of the art are showcased on China Sport Show, with massive productinformation as wind indicator for the development of the industry. The problems ChinaSport Show faces are mainly included in the three aspects: First, people’s approaches toknow the sports products are broadened with the development of Internet; Second,face-to-face transaction are impacted by the emerging of E-business; Third, China SportShow faces the transformation from traditional exhibition service to career service basedon the development of the conference and exhibition industry itself, which directly bears on the sustained development of China Sport Show.