Research Report On The Propaganda Planning Plan For The 2022 "Jing Chu Dong Fang-Special Exhibition Of Ancient Chinese Sports Culture"

In order to better serve the society,the propaganda of cultural and museums should actively face the public,follow the trend of the times,and attract more audiences by planning creative propaganda projects that can reflect the current social hotspots.Since 2016,along with the cultural and museums industry into a period of rapid development dividend,China’s scholars on the direction of cultural and museums publicity and new media perspective of innovative publicity research has launched a multi-dimensional,multi-angle discussion and research,and some results.However,the research still remains in the theoretical stage,and there is still a gap in the innovation of the mode and form of cultural and museum publicity.In order to protect and inherit our cultural heritage and strengthen the construction of national culture,the promotion of museum exhibitions will focus on how to bring new vitality to the cultural contents that carry the genes and bloodline of the Chinese nation by creating new connotations of transformation and development.In the new media environment,innovative forms of propaganda will be used to complete the transformation of the expression and presentation of multiple content forms and promote the development of live communication.In addition,the "strong connection,strong interaction" in the form of multi-collaboration to promote the integration of resources to support public participation in publicity,making the exhibition more attractive,infectious and persuasive,and better play a social education role in these three areas.In this paper,we analyze the influencing factors of ancient sports relics exhibition publicity planning and propose strategies and methods for ancient sports relics exhibition publicity planning,in order to provide some reference for China’s ancient sports relics exhibition publicity planning work.