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Investigating And Analyzing On Condition Of Badminton Stadium's Managament In Ningbo

Posted on:2010-10-23Degree:MasterType:Thesis
Country:ChinaCandidate:W FengFull Text:PDF
GTID:2167360275470722Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
At present, there are very little research on the operation of sports venues, but the momentum of the sports venues rapid development, the population of sports are also in a significant improvement. This paper studied the operating type badminton stadium is in such a conducive environment created, sports-type venues operating in today's popular sports played an important role.Using the methods documentation, inspection, questionnaire investigation, and mathematical statistics, the article makes a systematic study on the present situation of the service physical evidence of large-scale urban badminton stadiums in Ningbo with the theories of service physical evidence in order to making a detailed description on the operating environment of badminton stadiums,the information communication and prices, the three major aspects on the tangible display. Meanwhile, still serve the seeking of the tangible content of exhibition to carry on research to the badminton stadiums.the study indicates that the optical orders in turn for the service physical evidence of the badminton stadiums are the geographical position, the construction of the parking point, the quality of the floor in the locations, the creation of the clubs with players partners, the quantity of the locations, the atmosphere of fitness, the design of the lights in the locations, the location of the expense, the service attitude of the administers.The hardware facilities of badminton stadiums,the Service items and service qualities have particular significant impact on the high-end consumer groups, however, The prices and atmosphere Arena for the impact of high-end consumer is less obvious. The geographical environment,the hardware facilities,service items,prices of badminton stadiums on the middle consumer groups of the response is quite remarkable. Low-end consumer groups, generally speaking, only the factors of price-sensitive, for all other factors are not sensitive.
Keywords/Search Tags:badminton stadium, physical evidence, sports consumption, sports industry
PDF Full Text Request
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