Research On Leisure Sport Consumption Behavior Of City Dwellers In Taiyuan

With the development of Olympic athletics, which promotes the sports athletics all over the world. With the development of social economy in different country, sport leisure had become an important mode of improving life quality . Sport leisure entered into daily life of common people step by step. The increasing of people's free time ,all-people body exercise etc and the promulgation and the promotion of "People's Republic of China Sports Law" provide people with the opportunity of leisure sport consumption. In addition, with the development of socialist commodity economy and sport reform, body exercise has changed from the traditional idea of "spending voluntarily money to buy healthy entertain themselves and pursue happy, health and long life."The people average living standard in Taiyuan has reached the standard of "xiaokang". The body exercise, entertainment have been popular in consumption now. The sport consumption has become gradually a part of living consumption. According to the economics, the better culture of sport market and big development of sport industry must be important aspect on promoting the economical increasing in our province. Only the current situation of Taiyuan leisure sport consumption is known, can we build practical policy, therefore, provide base to the better development of Taiyuan's sport market.By the way of investigation, the dissertation made the all-round analyses to the people of Taiyuan attending sport exercise and consumption in our province, including the whole situation of attending sport exercise ,the people's proportion of profession and record of formal schooling, the arena of sport, the favorite project ,the sport idea, the free time and its enjoyment way, the valuable amount of sport consumption, the level and construction of the sport consumption, the factors of affecting and stimulating the sport consumption. Through the research to people 'sport consumption, I made the countermeasure, in order to direct the further improvement of people's body quality and level of sport consumption and the investment direction of sport market. Therefore, it helps to build a good bridge between leisure sport and market, and make the public sport develop well.