Research On The Leisure Sports Consumption Situation And Improving Strategy Of Beijing's Urban Residents

With the advent of leisure time, and people increasingly sought after leisure sports, leisure sports flourishes in our country. Leisure sports consumption has been an important component of modern life consumption, plays an important role in consumption structure changes and the consumption patterns transformation of our society. As the host city for 29th Olympic Games, the successful hosting of the Olympics is bound to a major impact on the various sports enterprise of Beijing, and Beijing urban residents in leisure sports consumption is bound to the emergence of new developments.With the research methods of literature, questionnaire survey method, mathematical statistics, comparison and so on, this paper probed into the current situation for leisure sports consumption of Beijing urban residents, in order to know the reality for leisure sports consumption of Beijing urban residents, contrast the differences of residents leisure sports consumption about different gender, age, education, occupation, annual income, propose corresponding promotion measures, provide a basis for decision-making and reference for relevant departments.The researching results are as follows. Leisure time of Beijing urban residents has significantly increased compared to the end of previous century, about the selection of leisure sports projects, the content is rich. Residents have a high degree of acceptance for Leisure sports consumption, "improve strength and health" is the primary motivation for residents leisure sports consumption, during leisure sports consumption of residents, consumption of non-physical leisure sports and participatory recreational sports consumption is relatively high share, residents have a high level of leisure sports consumption. The difference of gender, age, education, occupation, annual income influence the attitudes, motivations, structure, and the level of residents leisure sports consumption. Venues and facilities constraints, lack of basic sports knowledge and skills, lack of interests and hobbies for the leisure sports constraints Beijing urban residents consumption factors.For the leisure sports consumption status of Beijing urban residents, and the factors constraining their development, corresponding promotion measures were proposed as follows. Strengthening the construction and efficient use of sports facilities and rational, promotion leisure sports knowledge and skills of residents, stimulate leisure sports participation interest of residents, establish social leisure sports agencies and organizations, further strengthen the study of leisure sports.