Lanzhou City Residents Leisure Sports Consumption Behavior Research

Since entering the21st century, with the deepening of national reform and opening up, the plan for national economy is in accordance with the state of steady and orderly growth. Economic growth makes urban residents purse drum up gradually. While satisfy basic life to need, people follow the fashion, suddenly blew up and casual sport of cyclone, which stimulated the development of leisure sports in China, the leisure sports consumption. Leisure sports can strengthen people’s physique, to keep exuberant vitality, the action of prevention to the disease, prolong life. In spirit level, it can improve people’s spiritual quality, improve the cultural knowledge, enhance the aesthetic consciousness, so as to improve the whole quality of the people. In leisure time to participate in leisure sports activities, not only can. enrich the amateur cultural life, the spiritual civilization construction also has a positive role in promoting. Leisure sports activities is with its unique charm and the characteristic of the re-description and a steady stream of attracting a large number of city residents involved, promoted the rapid development of leisure sports in China.This article mainly on lanzhou city residents leisure sports consumption behavior research. Located in the northwest town of lanzhou city in our country, is China’s ancient silk road, rich history and culture and its unique geographical environment attracted us deeply. Today, the rapid development of the eastern coastal, highlights the has a long history and rich culture of the lagged development of urban, we need to in-depth exploration and research. Lanzhou city resident population of3.6118million, among them, urban non-agricultural permanent population of2.61million people, in the floating population of more than50. All such as han, hui, Mongolian, zhuang36minorities, ethnic minority population accounts for3.6%of the total population. And human hospitality and unique minority national sports culture for the development of lanzhou city sports injected fresh blood, in the Yellow River passing through the city, people use their simplicity and embody the beauty of the city movement.Based on lanzhou city residents as investigation object, this paper adopts literature method, questionnaire survey method, mathematical statistics method, expert interview and logical analysis, the lanzhou city residents leisure sports consumption behavior research. Through the questionnaire and recovery after research, in-depth understanding and mastering the lanzhou city residents leisure sports consumption present situation, characteristics and existing problems, thus it is concluded that the main factors affecting the lanzhou city residents leisure sports consumption, and put forward effective development strategy, in view of the problems in order to promote the development of lanzhou city residents leisure sports consumption provides a theoretical guidance and decision-making basis.Research main conclusion as follows, through investigation and study of lanzhou city dwellers, and concluded the main factors influencing the lanzhou city residents leisure sports consumption has the following points:(1) the restriction of economic income,(2) discretionary less leisure time (3) lack of venue facilities obsolete (4) the development of sports consumption idea behind (5) imperfect social support system (6) the city’s residents leisure sports consumption information access mainly comes from television, Internet, books, newspapers, magazines, etc.For this, hope the relevant government departments with the people in a concerted effort to do the following:(1) to actively guide public awareness of sports consumption (2) increasing and make full use of the leisure time of residents (3) the feasible increase residents income (4) increase investment in sports facilities and strive to improve the utilization rate of (5) improve the cooperation and connection between the clubs (6) give full play to the role of the school sports (7) make full use of mass media.