Research On Contemporary College Students' Consumption Alienation

Contemporary college students are the lifeblood of realizing the great rejuvenation of the Chinese nation and promoting the all-round development and progress of the economy and society.As the new generation of consumer groups and main consumption force,their consumption concept and practical consumption behavior are not simply a personal choice,but closely related to the economic and social development of our country,and at the same time,it is a direct reflection of their own outlook on life and values.The spread of western consumption ideology and consumerism,the relative lag of consumption concept education in colleges and universities,the induction of mass media and the immaturity of contemporary college students' own consumption concept make contemporary college students constantly fall into the abyss of consumption alienation and cannot get rid of themselves.To this,it is necessary to help the contemporary college students consciously recognize global capital appreciation and expansion under the background of the kidnapping of capitalist consumption ideology,jump out of the business plan to the consumptive trap of for a long time,guided by the marxist consumption theory,make a thorough understanding of the contemporary consumer society internal operating mechanism and its essence,establish a scientific,rational,green,sustainable consumption view,shaping a healthy consumer psychology and mechanism of self-identity,get rid of the plight of consumption alienation.The full text is divided into four chapters:The first chapter is the introduction part of the whole paper,which mainly introduces the research background,importance,approaches and status of this paper.With the development of productivity and the deepening of economic globalization,consumer becomes increasingly under the control of the internal logic of capital expansion and appreciation,the public's daily consumption has become a capital of forging products,consumption alienation tendency manifested has already become an era of systematic problem,consumption alienation must get the attention they deserve,which need further explore from two aspects of theoretical logic and the realistic situation.The second chapter is devoted to the research on this article of defining the related concepts and categories,that is the foundation of this study,the study of consumption alienation problem must be based on objective interpretation of the concept of consumption alienation and construction,only make the core concepts clear,it is possible to achieve the scientific nature and rationality on related theory.This chapter focuses on define the connotation of the three concepts of consumption alienation,alienation and consumption,in order to realize the whole support and research contents of bridge;At the same time,in this chapter,the author will clarify the existing theoretical basis of the study,provide necessary theoretical resources for the study,and ensure the rationality of the overall logical operation of the study.Chapter 3 is the key part in the study of this paper,this chapter mainly on the basis of the real dimensions as the breakthrough point of the research.According to the analysis of the previous questionnaire survey and adhere to the problem oriented,clear the main performance of the contemporary college students' consumption alienation and the feasible consequences,and further to explore the main cause of the behavior of contemporary college students' consumption alienation,to help really understand the essence of consumption alienation,to clarify the consumption alienation fundamentally.Chapter 4 is based on the clarity of the essence of the contemporary college students' consumption alienation problem,and devoted to help contemporary college students get out of the dilemma of consumption alienation and find the feasible way to realize rational consumption.