Study On Situation Of Chongqing Universities Students' Sports Consumption

Sports consumption is a very important integrant of modern life consumption, as well as the study object of sports economics. Although economy of the universities students is still relatively independent, and spending power is also relatively low, however, their cultural level, employment prospects, have decided they are bound to become the mainstream of social consumption. Students who have received higher education in society as a whole have a greater influence on their lifestyle and consumption behavior of other social groups will even have an impact on the community as a whole.The construction of "health in Chongqing" is to enhance the fundamental approach to the spirit of the city, stimulating domestic demand an important measure to promote growth. Whether to raise the fitness, or driving domestic demand and consumption can not be separated from sports consumption. Determine the health status of China's economic and social development of the availability of strong support, and the health status of university students can also be reflected in their sports consumption.Searching for universities students'sports consumption and thus found that the problems of sports consumption and to find a solution, the meaning is: First, students can learn more about their own health and in sports there is the issue of consumption, and promote a healthy sense of its and establish a healthy lifestyle learning concept; Second is the curriculum for college sports, health counseling, sports venues and other construction to provide a useful reference work; Third, can promote the city's economy and development of the sports industry.In this study, the sociology principle is used to survey the 10 colleges and universities in Chongqing to carry out the situation of sport consumption. In this paper, investigation and analysis of college sports in Chongqing and the reasons for consumer attitude, the level and structure of consumption, consumer evaluation of sports and sports consumption trends, and the survey reflects the current consumption in Chongqing area of college sports consumption, there are many problems, Students made to promote the development of sports consumption so that consumption of more sports in college students become the path of growth and play a useful role, they should take the following measures:The first is to stimulate students to correct the need for sports consumption. In particular, include: the promotion of students to correctly understand the meaning of sports consumption. Let the sports consumer has become the real needs of students. Train students to have good awareness of sports consumption.Second is to strengthen the building of the sports consumer market. This requires the joint efforts of all sectors of society: businesses can not be separated from sports participation, government departments can not do without the guidance and supervision, can not be separated from the co-work , can not be separated from the media.