Investigation And Research On The Current Situation Of Sports Equipment Consumption In ChongQing University

After entering the 21 st century,along with the development level of our country's national economy,the movement of the national fitness movement has been growing,and demand for sports is increasing.As a kind of consumption,sports consumption has become an important part of Chinese people's consumption.The sports consumption in our country is showing new features gradually.First of all,sports products show the characteristics of the consumption of all ages,such as the current college students,and become the main consumers of sporting goods.In addition,industry managers promote the overall upgrading of sports consumption in the help of sports trans boundary.Sports equipment can be used as a tool for professional training field and play a practical role in daily life.Coupled with the crossover of the sports chain and other industries,under the practical and modern advantage of the dual advantage,sports equipment became an increasingly indispensable item for college students.Chongqing is a municipality directly under the central government in the southwest of China,and the students of its students are representative in the southwest and even the whole country,the university students have a certain representative in the southwest region and even the whole country.As a relatively special consumer group,the economic source for most of students is still from family.In this case,how to rationally choose sports equipment for the appropriate proper consumption is the origin of this paper discussion.The study for their sports consumption has both theoretical and practical significance for the whole college students' sports consumption and the development of the whole sports industry.This paper analyzes the consumption of sports equipment of college students in Chongqing after a relatively accurate investigation,by means of literature review,questionnaire survey and data statistic analysis.The scope includes: college students' consumption level,consumption cognition,main motivation,consumption quality evaluation,consumption channel,consumption influencing factor analysis and so on.Through the investigation and analysis for the consumption status of college students' sports equipment,relevant countermeasures and Suggestions are put forward,which has a reference to the student's consumption and the sports market for college students.