Study On The Situation Of Chongqing Main City Residents' Sports Consumption

Sports consumption is a very important integrant of modern life consumption,as well as study object of sports economics.Chongqing located in southwest is the one of four municipalcitis, the western region's economic center and financial center, the Chinese government to implement the development of western development regions and urban and rural comprehensive reform the national experimental zone.The construction of"health in Chongqing"is to enhance the fundamental approach to the spirit of the city,stimulating domestic demand an important measure to promote growth.whether to raise the fitness,or driving domestic demand and consumption can not be separeated from sports consumption.Searching for Chongqing residents'sports consumption shus and psychological motivation found that the problems of sports consumption and to find a solution,the meaning is :The First, health awareness training, establish the ideal of healthy living.The second,provide macro theory of reference for the development of Chongqing mass sports.The third,offor market analysis and decision-making strategies and recommendations for market development for the sports industry.In this study , the main urban residents as the research object,the sociological principles is used to survey sports consumption of the nine main citis residents. Investigate and analysis the reasons for consumer attitude,the level and structure of consumption,the consumer evaluation of sports and the sports consumption trends of Chongqing residents in this paper. Reflect many problems for the current sports consumption of resident sports consumption in Chongiqng. To promote sports consumption,stimulate domestic demand and to promote economic growth, we can take the following measures:The first is to stimulate residents to correct the need for sports consumption. Adjust the industrial structure and product structure, optimizing physical consumption. effort to provide consumers with variety and rich cultural activities, for different age groups of consumer demand The second is to increase the consumption of sports media propaganda. Change people's awareness and ideal of the sports consumer, understand correctly the role of sports consumption and create a good fitness and climate of sports consumption.The third is to strengthen the building of the sports consumer market.This requiers the joint efforts of all sectors of society: businesses can not be separated from sports participation,government departments can not do without the guidance and supervision,can not be separated from the co-work,can not be separated from the media.