Analysis On The Features Of Chinese Employee Communication In The Context Of Euro-American Multinational Companies In China

With the ever-growing economic and cultural globalization, cross-cultural management in multinational companies has become unprecedented important and frequent. Since China is increasingly open to the world, more and more Euro-American multinational companies have begun to search business in China. However, it is often found that misunderstandings and conflicts may take place between different cultural groups in multinational companies because of their different cultural backgrounds. People realize that success on cross-cultural communication in business environment is becoming even more demanding. In recent years, many multinationals develop various researches on communication patterns aiming to identify cultural differences, reduce misunderstandings among employees and make the whole company more integrated.This thesis attempts to examine the changing features of Chinese communication characteristics in the context of Euro-American multinational companies. After reviewing general theories on cultural dimensions and cross-cultural communication, this thesis proposes 2 research questions. The first question is based on the changes of Chinese employees'communication pattern in Euro-American Multinational Companies from the perspective of five cultural dimensions, namely Low and High Uncertainty Avoidance, High and Low Context, Particular vs. Universal, Collectivism vs. Individualism, Culture Shock and Acculturation. The second question is about the comparison between male and female.90 questionnaires are distributed and collected to Euro-American Multinational Company including Kongsberg, Philips and DHV with the help of three good friends who are in these companies. The participants include 45 men and 45 women. Due to the influences of cultural assimilation, some changing features take place in Chinese employee communication patterns. Chinese who work in Euro-American Multinational Companies pay more attention to"rule","verbal communication","individual"and"direct expression". Simultaneously, they stick to several principles deeply rooted in their core value system such as"universalism". The thesis finally points out limitations of the study and presents some suggestions for future studies and cross-cultural communications among multinational companies.