Management Research On Communication And Rish Of CBA League Official Website Project

For the sake of pushing development of China basketball, and to exploit sports to new media areas, Infront China worked with Sohu on establishing CBA official website. By building up the site, the CBA brand image and value also can be greatly raised; hence the profit from commercial operation can be achieved also.Therefore, this project emerged as the times required. The project team did a lot of research and successful cases studies from both in China and aboard. Then combined with China national conditions, the project team set up the overall project goal and objects for each project phases per which meanwhile the team designed contents structures. Project management is a multifarious work; this essay did not touch all the aspects, but focus on the part of communication management and risk management of the whole project process. Based on focuses, after introducing project background and requirement, this essay employed rich and detailed expatiate and discussion on communication and risk management. There into, the communication management mainly analysis the communication methodology on during project beginning and execution period, also analysis the communication problems, related causes and solutions; risk management mainly focus on the application study thru risk programming, defying, analyzing and eluding, which were based on the general situation of the project and the online video content.To China sports industry, CBA league official website is an adventurous attempt on digital business development based on new media platform. It is a profitable business mode which combines the unique characters and resources of basketball. Through applying themes and methodologies of project management to this project, through specific and logical analysis of the experiences and lessons learned, hope this project can be a fine reference for kindred projects coming in the future.