Build The Core Competitiveness And Communication Of The NBA Sports Industry

With the development of economy, watching sports games have become one of the main ways for leisure , NBA sports events rises under the background . Organizers of the NBA focus on consumers, formed the NBA season as the core of a sports industry, and is not only a simple competitive sports.The player's performance directly decides the audience acceptance of events. In order to motivate players on the pitch for audiences continue event in the history of the NBA's dinner, the development process of constructing the player salaries to gradually transfer system, system, players arbitration system as the core of the system to motivate players enthusiasm.The NBA teams is a consortium of commercial enterprises, the boss and the player in the distribution of interests, differences exist in the design of the salary system players on both sides of Labour and process of forming negotiations. Balanced down The NBA system successfully will both benefit good bound together attention to do big NBA industry the cake, this is the fundamental reason NBA successfully, but also the reason of the existence of the NBA competition advantage, forming the core competitiveness of the NBA.The NBA season is a kind of influence economy invisible spirit production. How wonderful NBA season, let consumer perception is not only related to the NBA competition, and to realize the value of the NBA season itself development plays a decisive role. To strengthen publicity, casting NBA season NBA season brand, form the NBA team brand - star brand - to strengthen brand series of consumer, NBA season loyalty, to keep the NBA games and other stakeholder relations with the stable. The NBA partners, television is the core competitiveness of the NBA, turn to strengthen the core competitiveness of the NBA, forming a benign circulation system, constitute the NBA business model.This paper firstly introduces the introduction section, points out the cause of the sports leisure now has become a main economic growth, and the leading role of relevant industries of national spirit, etc, deserve the mould. While China has not from pure athletics sports industrialization of to turn to catch up with the development of market economy in China, facing great difficulties. The NBA in sports industry is highly developed market economy environment, develop together and not problem-free, we can use the experience completely, avoid lessons.Based on related enterprise core competitiveness and the literature research theory and the NBA do a rough comb. The related literature from different angles and research purposes, using different theoretical analysis, and some valuable conclusions, the paper further research to provide a solid platform.Through literature study, based on the NBA first chapter the core competitiveness of the NBA, analysis and points out its characteristics, and then from the Angle of the development history of the NBA's core competitiveness formed in the NBA analysis.The second chapter introduces the characteristics of human resource, NBA player salaries of complicated design system, transfer system, the players and the other players in the arbitration system. The NBA players this NBA through detailed provisions of perfect competition subject, guarantee the high level of the NBA season, forming the core competitiveness of the NBA.The third chapter introduces how the NBA in the NBA tournament packaging, relation, etc. Only a high level of competition is far from enough, still need to conduct a series of events planning, according to the audience packed to taste, gripped the audience packed the heart, in the consumers' mind make NBA brand.The fourth chapter introduces the NBA season NBA season, mass media transmission characteristics. This paper respectively analyzes the NBA TV transmission, the NBA's Internet communication. The NBA season is the most important channel for realizing values.